We are often asked by our clients when the best time to activate their account is. The best answer here, is that it really depends on the goals and type of fundraiser you are running.
In general, we recommend activating your account and opening donations, bids, or ticket purchases 7-10 days prior to your physical fundraising event.
Activating early will allow you to socialize and promote your fundraiser, and begin accepting donations prior to your event. This often will result in higher proceeds as your donors will have more time to support your cause!
What if I have an online-only fundraiser?
If your fundraiser does not include a physical event, you may want to consider activating your account event early enough to have your fundraiser open for an extended period of time. We often see online fundraisers that are a couple of weeks to a month in duration.