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LinkedIn Pixel Tracking for Your Event

Ariane Ramirez avatar
Written by Ariane Ramirez
Updated over 2 weeks ago

LinkedIn pixel tracking can be a helpful tool for understanding the different stages of the ticket-buying process for your event. Once you know the various stages of the buying process, you can learn where you may be losing potential ticket sales and why those ticket buyers are not completing the purchase process.

Actions on your event page that you can track using the LinkedIn pixel include:

  • Add to cart

  • page view

  • checkout - added billing info

  • payment - added purchase key

Implementing LinkedIn tracking is a relatively straightforward process. Follow the steps below to track your event!

Notes:

  • Ensure your payment or credit card information is updated on LinkedIn to run your campaign.

  • If you're using widgets (Settings > Widget Options), you will be unable to incorporate the LinkedIn Insight Tag within the widget or track the ticket purchase event for action tracking.

Create a Campaign on LinkedIn

  1. Log in to your LinkedIn account.

  2. Click the Advertise button.

  3. Click Create account and Enter the information needed to create your account, and click Save

  4. Click Create > Campaign

  5. Select Website visits on Objective selection, then click Next.

  6. Select Classic on campaign type, then click Next.

  7. Select or create a campaign group, enter the group budget and schedule, then click Next.

  8. Set up the rest of your campaign. In URL Parameters, associate your company page by placing the name or URL. Click Associate Company Page.

  9. Scroll down and click Save and exit.

Note: To identify the purchase, you must add the LinkedIn site-wide Insight Tag to Google Tag Manager.

Create Conversion Trackings

Add to Cart

Click the arrow to see the steps

Create a Conversion Tracking for Add to Cart

  1. Go to Measurement > Conversion tracking, click Create conversion, then select Insight Tag conversion

  2. In this step, you will set up tracking for Add to Cart.

    • Enter the tracking name (e.g., Checkout or Add to Cart)

    • Choose Add to Cart in Define the key conversion behavior you want to track

    • Choose 1 day on Views

    • Click Next step

  3. Select Manual conversion setup

    • Select Or use the image pixel which is less accurate than the Insight Tag. Copy the LinkedIn Tracking Partner Id and LinkedIn Tracking Conversion Id from the code. You will insert this later to your event.

    In this example, this is the code:

    <img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=7182508&conversionId=19774300&fmt=gif" />

    The LinkedIn Tracking Partner Id is 7182508

    The LinkedIn Tracking Conversion Id is 19774300

  4. Select Page Load

    • Add 2 rules under Page load conversion, then click Next Step.

      • (1) Match a URL that starts with the URL of your checkout page (click the buy tickets button from your event page, then copy the URL of that page, e.g. https://www.accelevents.com/e/u/checkout/linkedin-ariane/tickets/order)

      • (2) Match a URL that contains checkout/

  5. Click Edit on Campaigns, then select the campaign if available. Click Save.

  6. Click Create

  7. Add the LinkedIn IDs to Accelevents

    • Go to Settings > Integrations in your Accelevents admin console

    • Click Configure next to the LinkedIn Tracking Partner

    • Paste your LinkedIn Tracking Partner Id and LinkedIn Tracking Conversion Id

    • Click Save.

  8. That's it. You're done! Your conversion tracking should be working now.

Note: You will need to add the add the LinkedIn site-wide Insight Tag to Google Tag Manager to identify the purchase and to set the status as active.

Page View

Click the arrow to see the steps

Create a Conversion Tracking for Page View

  1. Go to Measurement > Conversion tracking, click Create conversion, then select Insight Tag conversion

  2. In this step, you will set up tracking for Add to Cart.

    • Enter the tracking name (e.g., Page View)

    • Choose Ad View in Define the key conversion behavior you want to track

    • Choose 1 day on Views

    • Click Next step

  3. Select Manual conversion setup

    • Select Or use the image pixel which is less accurate than the Insight Tag. Copy the LinkedIn Tracking Partner Id and LinkedIn Tracking Conversion Id from the code. You will insert this later to your event.

    In this example, this is the code:

    <img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=7190420&conversionId=19792460&fmt=gif" />

    The LinkedIn Tracking Partner Id is 7190420

    The LinkedIn Tracking Conversion Id is 19792460

  4. Select Page Load

    • Add 2 rules under Page load conversion, then click Next Step.

      • (1) Match a URL that starts with the URL of your checkout page (click the buy tickets button from your event page, then copy the URL of that page, e.g. https://www.accelevents.com/e/u/checkout/linkedin-apr-2025/tickets/order)

      • (2) Match a URL that contains checkout/

  5. Click Edit on Campaigns, then select the campaign if available. Click Save.

  6. Click Create

  7. Add the LinkedIn IDs to Accelevents

    • Go to Settings > Integrations in your Accelevents admin console

    • Click Configure next to the LinkedIn Tracking Partner

    • Paste your LinkedIn Tracking Partner Id and LinkedIn Tracking Conversion Id

    • Click Save.

  8. That's it. You're done! Your conversion tracking should be working now.

Checkout - added billing info

Click the arrow to see the steps

Create a Conversion Tracking for Add Billing Info

  1. Go to Measurement > Conversion tracking, click Create conversion, then select Insight Tag conversion

  2. In this step, you will set up tracking for Add Billing Info.

    • Enter the tracking name (e.g., Added Billing Info)

    • Choose Add Billing Info in Define the key conversion behavior you want to track

    • Choose 1 day on Views

    • Click Next step

  3. Select Manual conversion setup

    • Select Event-Specific and copy the Conversion Id. You will insert this later to your event. Click Next Step.

      In this example, the LinkedIn Tracking Conversion Id is 1972476

  4. Click Edit on Campaigns, then select the campaign if available. Click Save.

  5. Click Create

  6. Add the LinkedIn IDs to Accelevents

    • Go to Settings > Integrations in your Accelevents admin console

    • Click Configure next to the LinkedIn Tracking Partner

    • Paste your LinkedIn Tracking Conversion Id

    • Click Save.

    Note: If you previously added a LinkedIn Tracking Conversion Id in this field while setting up another Conversion Tracking, you will need to remove it from this field and replace it with the new one. Your previous Conversion Tracking will still work as long as the conversion tracking has a site-wide tag.

  7. That's it. You're done! Your conversion tracking should be working now.

Payment - added purchase key

Click the arrow to see the steps

Create a Conversion Tracking for Purchase

  1. Go to Measurement > Conversion tracking, click Create conversion, then select Insight Tag conversion

  2. In this step, you will set up tracking for Purchase.

    • Enter the tracking name (e.g., Purchase)

    • Choose Purchase in Define the key conversion behavior you want to track

    • Choose 1 day on Views

    • Click Next step

  3. Select Manual conversion setup

    • Select Event-Specific and copy the Conversion Id. You will insert this later to your event. Click Next Step.

      In this example, the LinkedIn Tracking Conversion Id is 19792484

  4. Click Edit on Campaigns, then select the campaign if available. Click Save.

  5. Click Create

  6. Add the LinkedIn IDs to Accelevents

    • Go to Settings > Integrations in your Accelevents admin console

    • Click Configure next to the LinkedIn Tracking Partner

    • Paste your LinkedIn Tracking Conversion Id

    • Click Save.

    Note: If you previously added a LinkedIn Tracking Conversion Id in this field while setting up another Conversion Tracking, you will need to remove it from this field and replace it with the new one. Your previous Conversion Tracking will still work as long as the conversion tracking has a site-wide tag.

  7. That's it. You're done! Your conversion tracking should be working now.

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