IMPORTANT NOTICE: Apple has made updates that will show a prompt to iOS 14 users, where the user can opt out of tracking on their iOS 14 devices.
In response to these changes, Facebook will also start processing pixel conversion events from iOS 14 devices using Aggregated Event Measurement.
So for now, if you add Facebook Tracking Pixels to your event, and an iOS user opts out of tracking, they won’t appear in your report. With these changes, Facebook suggests registering your event domain. This option is only available at our white label partner tier.
This information has been updated on March 5, 2021. We’ll provide updates and additional resources as they become available. Click here for reference.
Facebook pixel tracking can be a helpful tool to understand the different stages of the ticket buyer process for your event. Once your understand the different stages of the buyer process, you can learn where you may be losing potential ticket sales and why those ticket buyers are not completing the purchase process.
Common events that can be tracked using the Facebook pixel specific to a ticketed event include:
User lands on ticket checkout page - PageView
User adds a ticket or tickets to their cart- AddToCart
User creates an order. This is after selecting tickets and moving to the Buyer Info stage in the checkout flow - InitiateCheckout
User enters payment details - AddPaymentInfo
User completes an order - Purchase (this includes the order amount and currency)
Implementing Facebook tracking is a fairly easy process. Follow the steps below to add tracking to your event!
1. Login to your Facebook Events Manager account by:
Clicking Manage Ads in the drop down at the top right of your Facebook profile
In the top left of the screen, click Facebook Ads --> All Tools
Select Events Manager
or simply login to https://www.facebook.com/events_manager
2. Select the Facebook Pixel Option:
3. Name your pixel and enter your Accelvents event URL
4. Exit out of the popup below:
5. Copy and Paste your Pixel ID.
6. Login to your Accelevents Manager Console and Navigate to Settings --> Integrations.
7. Paste your Pixel ID into the Facebook Tracking Pixel ID Field.
Your ready to go!