Getting more data from your attendees has never been more critical. With our built-in Pardot integration, you can add contacts/attendees from your Accelevents account and have the data automatically appear in Pardot. You can streamline your campaigning and lead-generation process through this!

When an attendee registers for the event, a new prospect record in Pardot will be created for that attendee.

These attendees will be added as prospects in a Pardot Campaign that will be auto-generated by Accelevents.

Aside from the attendee first name, last name and email, other information can be included in the export such as their answers in the order form, such as job title and organization, and you can also include other auto-generated information about their order, such as the ticket name, order number, ticket number and more.

1. Go to your Organizer Portal by clicking the Manage Organization found on the bottom left corner of any event admin console.

2. Go to the Integrations tab and click Enable under the Salesforce logo to begin.

If you're not seeing the Integrations tab, you'll need to access your Enterprise or White Label Dashboard to see the Integrations tab. Click My Enterprise from the Organizer Portal to take you to your Enterprise or White Label Dashboard, where you should find the Integrations tab.

You can also access the direct Enterprise or White Label Dashboard URL to see the Integrations tab. The URL would look something like this:

3. Click New Authentication from the pop-up

4. Enter the required authentication details

5. Click Finish

6. After clicking Finish, return to the Integrations tab and wait for the integration to enable. The green button under Pardot will turn red once enabled and connected, and an edit button should appear next to it.

If doesn't enable on it's own, click the Edit button and update the authentication details, check if you missed anything or if you have extra spaces.

The next steps below are for mapping fields, other optional settings and a way to test, edit, or disconnect your integration.

By default, the attendee's Email, First Name, and Last Name are the fields that will be exported from Accelevents to Pardot. If you want to include other order form answers to be included in the data transfer, you can map those fields in the Configure Pardot Mapping menu.

The Accelevents Fields dropdown will show all the ticket holder order form fields, even custom fields. The Pardot Properties dropdown will show all the fields available for the the Pardot prospect object.

If you can't find a matching Pardot field for the Accelevents field (e.g., disclaimer or social media links), select any most applicable field or create a new property / field in Salesforce.

If you're mapping the disclaimer to a Salesforce picklist, the values should be I agree to the conditions listed above. and I DISAGREE with the conditions listed above.

To ensure that the data transfer will work, activate the order form fields for the ticket holder. Note that it has to be ticket holder fields. The information in the ticket buyer fields will not be included in the data transfer.

If you're collecting buyer info only (toggle to Collect both ticket buyer and ticket holder information is turned off in the setting and only 1 ticket is allowed per order), the buyer automatically becomes the ticket holder, therefore the buyer information automatically appears in the ticket holder fields in the order. The information carried over to Pardot are coming from the holder fields.

Aside from mapping the ticket holder order form fields, you can also map auto-generated data from the order, such as the order number, ticket number, ticket name, QR code, tracking link used, UTM data, magic link and more. You'll see these options at the bottom of the dropdown for the Accelevents field in the mapping menu.

To know if the integration works, do a test registration for the event. The first registration after setting up the integration will trigger the creation of a new campaign and lists in Pardot.

A new campaign should be created after the first registration in the event post-integration setup.

When you click on the campaign, you'll see the attendees under Prospects.

When you click on a Prospect, it will show an overview of the attendee with their name, email address, and company (if mapped) under Contents, then other mapped fields will be under Additional Fields.

Aside from automatically creating the campaign after the first registration post-integration setup, 2 lists will also be created in Pardot.

The lists will be named after the last part of your event URL: "eventURL-Registered" and "eventURL-RegisteredNotAttended."

For example, if my event URL is https://www.accelevents.com/e/demovirtualevent, my two lists will be automatically named "demovirtualevent-Registered" and "demovirtualevent-RegisteredNotAttended."

After the lists are created, attendees will be automatically added to both lists. Once they check in to the event, they will be automatically removed from the "RegisteredNotAttended" list while remaining in the "Registered" list.

You can also check the attendee's prospect record's List tab to see the lists they are associated with. Initially both list will appear in there. When the attendee checks in, they will no longer be a member of the "RegisteredNotAttended" list.

When the attendee's information is updated in Accelevents (ticket holder info in the order or in My Registrations), the information will also be updated in Pardot.

If updates are made in Pardot, it will not update in Accelevents.

If the attendee is already a prospect in an existing campaign, a duplicate prospect is created since the Accelevents event is a different campaign.

If you want to edit the existing integration, click Edit from the integrations page, and it will take you back to the step where it asks you to click "New Authentication" (step 4).

If you want to uninstall the integration, click the red Disable button, then click the 3 dot menu in the Pardot tile on the integrations page within Accelevents, then click Uninstall. Once it's disconnected, you can connect a Pardot account from scratch.