Google Analytics is a great tool to analyze different statistics on your website such as overall traffic, page views, bounce rate, and average session duration.
Now, it lets you use the power of Google Analytics to measure the performance and gauge interest on your fundraising page. You can even measure which items are generating the most traffic for you.
PS. For information on how to integrate with Google Analytics 4, skip to the end of this tutorial.
To include Google Analytics in your event's page:
1. Create a Google Analytics Account
2. Once created, click the Admin button in the bottom left of the screen
3. Click Property Settings
4. Copy and paste your Tracking ID
5. Navigate to your Accelevents Admin Console. Click to the Settings > Integrations
6. Copy and paste your Google Analytics ID into the corresponding section of the Integration page:
7. Save your settings and you're ready to go!
If every step has been done correctly, you should start seeing activity in GA's real time monitor within 15 minutes after saving your changes. Keep in mind that, for other reports, Google Analytics may take up to 48h before it starts collecting data.
To include Google Analytics 4 in your event's page:
1. Enter the Admin area of your Google Analytics' account, then click on "GA4 Setup Assistant":
2. Once you have connected the GA4 property, click on "See your GA4 property":
3. Next, click on "Tag Installation":
4. If you don't yet have a stream in place, click the button "Add stream" to have it set up. Otherwise, click on the arrow to enter the stream's settings:
5. Finally, under "Tag Instructions", click on "Global Site Tag (gtag.js)" to show the block of code that will be used to integrate GA4 with your event's website. Click the "Copy" button or manually copy the entire block of code:
6. The next step includes adding the tracking code that has just been copied to the "Event Landing Page Script" field. This can be done by clicking the button named "Add Tracking Script":
7. Finally, paste the code into the "Header Script" field. Save the changes and that's it!
Just like with the Universal Analytics, it's natural that the integration take up to 48hs to start collecting data. In this method, you'll keep both GA codes implemented, which should not cause any conflicts.