Adding a description of your event and the cause that you are supporting will help your audience connect with you and your cause, resulting in higher proceeds to donate.
To add a description to your event site landing page, navigate to the "Event Website" section of your Admin Console and scroll to the "Description" text box and start typing in your content.
The content editor lets you style the text, add images and links as well as embed videos in the description box to entice your audience to sign up.