Exhibitor Analytics: Leads Lists
Reviewing your analytics can give you a better understanding of your audience's behavior. The results in your analytics can also determine what approach and adjustments you need to do on your next event.
The Exhibitor analytics page will show you the number of booths in the event, how many leads are collected, how many times the booth is view, total clicks in the call to action button inside the booths and more. You can click on a booth or the download button to see detailed information about each exhibitor's analytics.
Leads List CSV File
For the Leads List file, admins can go to Analytics > Exhibitor and can click the Download button to get 1 file for all the booths. If you want individual files, you can click on a booth and click the Download button from the menu.
Exhibitors can download the leads list from the exhibitor portal and the attendee app.
This report will give you the list of leads generated in the booth, data on how they are added to the booth, ticket holder information shared to exhibitors, actions they've done in the booth and more.
If in the booth settings, you've shared more attendee data, those will be included in the leads list report.
Lead data can be captured even during pre and post event access.
First Name - generated from registration
Last Name - generated from registration
Email - generated from registration
Event Ticket Id - this is the ticket number, this can be found in the pdf file attached to their confirmation letter
Note - if a note is added by the exhibitor through the virtual event hub or attendee app, it would show up here, but if it's left blank by the exhibitor, it will let you know what actions the attendee did inside the booth (VISIT = entered the booth, REQUEST_A_DEMO = clicked the CTA button, AUTO-GENERATED_LEAD = attendee sent a chat message, BLANK = attendee downloaded a file).
Rating - A Warm rating means the attendee chatted on the expo chat or directly to a booth representative, or clicked the CTA button. If they are not rated as warm, then it will default to Unrated. Hot or Cold will only appear in the report if the exhibitor updates the rating in the My Booth tab.
Created On - Time and date of when the attendee was added as a lead.
Role - Attendees, Speakers and Admins with a ticket will be labeled as Attendees, while Exhibitors with a ticket will be labeled as Exhibitors.
Owner - If an attendee sent a direct message to the exhibitor, that exhibitor will be the owner. If no direct message was sent, it will be unassigned.
Staff - this should show as No, because staff cannot be added as leads
Lead Source = tells you what action the attendee did to be added as a lead. (Visit, Auto-Generated Lead, Request a Demo, Document, Scan, Manual) Learn more about Lead Sources.
Manually - will show Yes if they are added manually.
Visit - will show Yes if this is the action they did to be added as lead.
CTA Button - will show Yes if the action they did to be added as a lead is to click the CTA button.
Document - will show Yes if the action they did to be added as a lead is to download a document.
Total time in Booth - total time in seconds that the attendee spent inside the booth. If the attendee enters the booth more than once, it will count all the visits and total it up.
Link Clicked - generated if the attendee clicked the link from the Link to Site field
Video Played - indicates whether the attendee played the video in the booth or not
Chat - indicates whether the attendee has sent a chat message or not through the booth chat or sent it directly to an exhibitor
Document Downloaded - file name that the attendee downloaded
Number of times booth was visited - count of how many times they enter the booth through the virtual event hub or attendee app
Share More Attendee Data to Exhibitors
Additional attendee information can be shared to exhibitors through the report and the information will come from the ticket holder fields. By default the name and email address will be shared if they are added as a lead, but you can include more information:
Go to Exhibitors & Sponsors > Exhibitors
Click Settings
Click Booth (settings)
Go to the Share Attendee Data section
Turn on the toggle to Apply these settings to all exhibitors so that the fields you share will be shared for all booths
Enable the Share toggle of the fields you want to share with exhibitors. The fields that will show here are active ticket holder fields
Exhibitor Polls and Q&A Reports
In Analytics > Exhibitors, click on a booth to open the side menu. On the Polls and Q&A tab you'll see download buttons for the report.
