One of the main reasons why exhibitors join events is to connect with potential leads or customers and expand their professional and social networks. In a virtual event scenario, there are a few ways that you can maximize that opportunity as an exhibitor.
Add Lead Retrievers
When an attendee enters your booth, they will be added as a lead only if they enter a message through the general chat area in your booth or if they send a message directly to one of your staff / lead retrievers. Just entering the booth without engaging will not add the attendees as leads. It's important that someone from your team is available during the event time to get attendees to engage.
Add Downloadable Content
When you're setting up your booth, you can add downloadable files for attendees. If an attendee enters your booth and downloads that file, the attendee is added as a lead. Make sure to label your file names appropriately so that they will be enticed to click it!
Add a Meeting Option
In your booth, you should see a Request a Meeting button, if an attendee clicks that, they will be added to your lead list. If your button is not in the booth, you may request for your event organizer to enable it.
Add a Live Stream
Attendees can join your live Zoom meeting through the Live tab in your booth. From that meeting, you may ask for their contact information and add them to your lead list. Click here to learn more on Live Streaming as an Exhibitor
Note: We're coming up with an option to stream using Accelevents Studio soon, wherein the attendees who join the live stream will be automatically added as a lead.
Connect Through The People Page
Aside from hanging around in your booth, you can also explore the People Page wherein you can see all the attendee profiles. You may try to connect with them by sending a message or requesting a meeting. It's important that you introduce yourself as an exhibitor so that they can decide whether to accept or decline the connection request. Click here to learn more about Connecting With Other Attendees.
The connections you've made through the People Page will not be added to your leads page, because you are connecting as attendee and attendee instead of attendee and exhibitor. You can add them manually to your lead list if they give you their contact information.
Note: To be able to connect with an attendee, you also need to register as an attendee and purchase a ticket. You may have to check with your event organizer if they are selling tickets for exhibitors. Click here to learn more on how to log in as an attendee
Join the Sessions
If you have a ticket for the event, you may also attend the sessions depending on your ticket type, from there you can chat with other attendees or just scan the messages to see if there are potential leads based on what they say. Just make sure that you don't disrupt the session with your intent to get a lead. If you find a potential lead, you can try to connect with them privately through the People Page.
Where can I find my leads?
In your exhibitor portal, you should see a Leads tab where the leads are listed down with an option to download.
In the virtual event hub, you should see a My Booth tab where the leads are listed down with an option to download.
What's the difference of a "Warm" and "Unrated" lead?
Initially, these are the lead ratings that you will see in your Lead tab, but you can change the ratings to Hot, Warm or Cold.
A warm lead is someone who has sent a direct message to your staff or someone who has requested a meeting through your booth.
An unrated lead is someone who has sent a message through your general chat area or someone who has downloaded a file from your booth.