Gamification

Learn more about the Gamification feature and how it can greatly improve your attendees' experience!

Whitney Harriss avatar
Written by Whitney Harriss
Updated this week

The Gamification Feature

This feature can be a great way to enrich your attendee's overall experience by stimulating healthy competition. Attendees can earn points by being the first few to buy tickets and the first to enter the event. Once at the event, they must work hard to get points by visiting exhibitor booths and watching all sessions. May the most diligent attendee win!


IMPORTANT NOTES

  • Challenges cannot be edited if your event has opened

  • You can only have 1 default challenge and 1 scavenger hunt challenge for Free, Starter, and Scale Plans.

  • Scavenger hunt challenges cannot be edited for Free and Starter Plans.

  • The Continuing Education Challenge is only available for Enterprise and White Label Plans.

  • Please remember that points are only attributed once the event has started, and the leaderboard shouldn't populate points during your event setup.


Enable the Gamification Feature

  • Go to Event Website > Virtual Event Hub

  • Select Lobby

  • Enable Feed

  • Enable Gamification

After enabling Gamification for your event, it will appear in the Virtual Event Hub Lobby. It will have 2 tabs:

  • Leaderboard - will show all the attendee points, with the highest scorer on top. You can also check how many points are accumulated per challenge.

  • Challenges - will show more details about each challenge and the attendee's progress in each challenge.

Note: If your Feed tab is not enabled, the gamification leaderboard will not appear in the virtual hub even if you have gamification enabled.


Challenge Types

You can create challenges like watching a session, visiting a booth, buying a ticket early, etc. Challenge types are divided into 4 categories:

1. Standard Challenge

The Standard Challenge allows you to create various challenges in the virtual event hub. Attendees can earn points by doing actions inside the booth, such as entering the booth, sending a chat message, downloading a file, watching a video, etc.

Challenge Type / Area

Action

Trigger

Standard Challenge - Expo

  • Visit a booth for a minimum amount of time

  • Watch the video in the booth for a minimum amount of time

  • Chat in booth chat or directly with a booth representative

  • Click the link under Documents & Links

  • Download documents in the booth

  • Click the CTA button to request a meeting

  • Scanned QR code by the exhibitor for lead capture

Points will trigger if the actions are done in selected / participating booths

Standard Challenge - Sessions

  • Visit a session for a minimum amount of time

Points will trigger if the actions are done in all selected session types except for networking.

Standard Challenge - Sessions

  • Watch the session live for a minimum amount of time

  • Watch the recording for a minimum amount of time

Points will trigger if the actions are done in sessions with these stream providers:

  • Accelevents Studio

  • Accelevents RTMP

  • YouTube

  • Vimeo

  • Wistia

  • Vidyard

  • Facebook Live

  • Direct upload

  • Workshop

Standard Challenge - Networking

  • Match with someone

  • Request a connection

  • Receive a connection request

Points will trigger if the actions are done in selected/participating networking sessions

2. Early Bird Challenge

The Early Bird Challenge allows you to create a challenge that happens before the event opens. Attendees can earn points when they are the first few to buy a ticket or the first ones to enter the event.

Challenge Type / Area

Action

Trigger

Early Bird Challenge

  • Purchase a Ticket

Points will trigger after the attendees purchase the ticket. The attendees will get their points once they enter the event.

Early Bird Challenge

  • Check-in

Points will trigger for the first few attendees that enter the event.

3. Scavenger Hunt

The Scavenger Hunt Challenge creates a random system-generated standard challenge that requires 10 points to win. Clicking the + Generate scavenger hunt challenge button creates random challenges for you. To know exactly what challenge is created, just click edit to see the details of the challenge.

Note: You may customize the generated challenges for Scale and higher plans.

4. Continuing Education

The Continuing Education Challenge is designed for universities / schools that want to track their students' progress in completing an online lesson or course. Unlike the other challenges, the Continuing Education Challenge will have no points; it will only show the attendee's progress and if it's completed.

Note: This is available for Enterprise and Whitelabels plans only.

To complete a Continuing Education Challenge, attendees must do all these required actions:

  • Watch all the live sessions (not replay) that are part of the challenge

  • Reach the minimum required watch time (percentage) per session

For this challenge to work, the sessions should not be concurrent so that attendees can watch all the live sessions.

Example:

You have listed 2 sessions that are an hour long each as part of your Continuing Education Challenge. You require attendees to watch at least 45 minutes per session.

  • Attendee 1 watched session 1 for 45 minutes and session 2 for 50 minutes = completed the challenge.

  • Attendee 2 watched session 1 for 45 minutes and session 2 for 30 minutes = an incomplete challenge.

Note: The watch percentage is based on how long the broadcast lasted. It is not based on the session duration.

Challenge Type / Area

Action

Trigger

Continuing Education

  • Watch all the live sessions (not replay) that are part of the challenge

  • Reach the minimum required watch time (percentage) per session

They cannot complete the challenge if they miss one of the required actions.

It will trigger a completed status if they do all the required actions.

5. Default Challenge

This is not a 5th challenge category; it's the first challenge you'll see when setting up the gamification. We added a default challenge as an example. If you don't want to use the default challenge, you can delete it, edit it or create a new one.

With the default challenge, attendees will earn points by doing these actions in the Expo area:

  • Visit a booth

    • 5 points if they stayed for at least 20 seconds

    • 1 point if they stated for less than 20 seconds

  • Download a document

    • 5 points per download of a unique file in the booth

  • Chat in the booth

    • 20 points for sending their first chat message in the booth or directly through one of the booth's staff members.


Create Gamification Challenges

To start setting up your challenges, go to Engage > Gamification, then click + Create Challenge.


Add Challenge Menu

When creating your challenge, the top part of the Add Challenge Menu is the same for all types of challenges.

Important Notes:

  • The challenge start date and time cannot be before the event start.

  • You may only edit a challenge before attendees enter the event.

Challenge Details

Name - This will be the label on the leaderboard for that challenge.

Type - Select a challenge category.

  • Standard

  • Early Bird

  • Scavenger Hunt

  • Continuing Education

Challenge Description - Add a short description of the challenge.

Challenge Start and End - Set the dates of when attendees can earn points for this challenge

Points required for rewards - total points needed for this challenge to qualify for the reward.

Reward Details

Click the + Add button to add your reward information.

  • Name - the item name of what attendees will win for this challenge

  • Description - add the information on what attendees will win for this challenge.

  • Reward Type - you can select Raffle to reward your attendees with raffle tickets if they complete this challenge. This will only work if you're also using our raffle module. For now, this is the only reward type option. We will have more to come soon.

  • No. of Ticket - this field will only appear after selecting Raffle as the reward type. Enter how many tickets the attendee will win after completing the challenge.

  • Image - add a 200x200 px image (PNG, JPG, GIF). This is only available for the Continuing Education challenge.


Rules and Requirements

The rules and requirements may vary depending on the challenge type.

Standard and Scavenger Hunt Challenges

Who can participate - select which ticket types can get points for this challenge.

Area - select which area in the virtual event hub the attendees can get points (Expo, Sessions, or Networking)

Action - select what action(s) an attendee has to do to get points.

Points - set how many points they will receive when they do the action.

Trigger - set which specific sessions or booths are included in the challenge.

This will work with workshops, main stage, and regular sessions using Accelevents Studio, Accelevents RTMP, YouTube, Vimeo, Vidyard, Wistia, Facebook, and Direct Upload as stream providers. It will not work for the others not mentioned.

Early Bird Challenges

Who can participate - select which ticket types can get points for this challenge.

Action - select whether they get points from buying a ticket or entering the event.

Points - set how many points they will receive when they do the action.

Number of Users - set how many attendees can earn points for this challenge.

Note: there is no option to set the start time for this challenge. It starts the moment it is saved.

Continuing Education

Who can participate - choose which ticket types can join this challenge.

Trigger - choose the sessions or session categories (tracks) they need to watch.

Select Action - the only option is "Watch Session"

Required Watch Time (%) - The minimum watch time percentage per session the attendee must watch to complete the challenge.

Example:

Your session is about an hour long, and you want attendees to watch at least 45 minutes of the session to earn credit. You need to enter 75 in the field as 45 minutes is 75% of 1 hour.

Note: The watch percentage is based on how long the broadcast lasted. It is not based on the session duration.


Actions to Get Points

These are the actions that attendees need to do to get points per area:

Standard Challenge - Area 1: Expo

Standard Challenge - Area 2: Sessions

  • Visiting the session - attendees can get points if they join any session (except Networking)

  • Watching the session - attendees can get points if they watch live or during the replay for these sessions with these stream providers: Accelevents Studio, Accelevents RTMP, YouTube, Vimeo, Vidyard, Wistia, Facebook, and Direct Upload.

Standard Challenge - Area 3: Networking

  • Getting matched

  • Getting connected (both Sender and Receiver get points)

Early Bird Challenge - (before the event starts)

  • Purchase a ticket - points will reflect on the leaderboard even if they have not entered the event yet

  • Log in to the event

Continuing Education Challenge

  • The only option is "Watch Session"

This challenge requires attendees to do the following:

  • Watch all the live sessions (not replay) that are part of the challenge

  • Reach the minimum required watch time (percentage) per session

They cannot complete the challenge if they miss one of the required actions.

Note: The watch percentage is based on how long the broadcast lasted. It is not based on the session duration.


Frequently Asked Questions

Who can participate in the Gamification?

  • Everyone except for Event Admins, Staff, Exhibitor Admins, and Lead Retrievers.

Can the leaderboard scores be reset?

  • No. Once earned, the points cannot be erased or reset unless you delete the challenges.

How are ties resolved?

  • If two or more participants are tied with the same amount of points (users A and B tied with 50 points, for example) on the leaderboard, the tiebreaker will be the order in which these participants reached said amount.

  • In the example above, user A has reached 50 points first and will be ahead of user B, who had reached the same score 10 minutes later.

Can I pause the Gamification?

  • Yes. If you disable the feature, any activity done while it's disabled will not be counted as points.

Can all participants in the gamification be seen on the leaderboard?

  • The top 3 will be featured at the top, and the remaining participants will be listed below. It will load the first 100 participants, and then, if you click the load more button it will allow you to load 100 more.

Are points deleted if the challenges are deleted?

  • The corresponding points are deducted from the attendees when challenges are deleted.

Will attendees get duplicate points if they do the same action in the booth?

  • No, they won't get duplicate points.

If attendees download 2 different files in a booth, will they get 2 separate points for that?

  • Yes, they will get separate points.

  • Note that if the file name is the same, it won't give the attendee points for the second file download.

Are the points consolidated?

  • Yes, they are.

  • Select the challenge from the dropdown in the Leaderboard to see the points gained from a specific challenge.

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