Accelevents and Marketo Field Mapping
Aside from exporting or importing the attendee's name and email address in the Accelevents-Marketo integration, you can also include other order form fields in the data transfer by adding the fields to the mapping configuration.
Important Notes:
If you have multiple events, you'll need to set the mapping for each event.
We can only map to text, number, phone number, and dropdown / picklist Marketo fields. It will not work if the Marketo field is a date picker, radio button, checkbox, etc.
Mapping should carry over to duplicated events and events created through event templates.
If you still need to integrate, follow the steps in this article to set up the Integration to Export Event Data from Accelevents Into Marketo.
Step 1: Map the Accelevents and Marketo Fields
Once the Accelevents-Marketo integration is enabled, click the Configure button from Settings > Integrations in your admin console to get to the Configure Marketo Mapping menu.
By default, only the attendee's name and email are included in the data transfer. To include more information, you must specify which Accelevents fields should be synced with Marketo fields.
Click Add a New Mapping
Select the Accelevents field on the left column
Select the Marketo field on the right column
Click Save when you're done adding all the field mapping.
The Accelevents Fields dropdown will show all the order form fields, even custom fields. The Marketo Properties dropdown will show all the fields available in Marketo.
If you can't find a matching Marketo field for the Accelevents field (e.g., disclaimer or social media links), select the most applicable field or create a new property or field in Marketo.
Note: If you're mapping to a Marketo dropdown / picklist, the values should be identical in Accelevents.
Step 2: Activate the Order Form Fields for the Ticket Holder
The next step to ensure that the data transfer will work is to activate the order form fields for the ticket holder.
Go to Registration > Order Form
Enable Collect both Ticket Buyer and Ticket Holder Information
Go to the Ticket Holder tab
Activate the field by turning on the toggle.
Once you have everything in place, you can test whether the mappings work by registering for the event. If you have a Marketo to Accelevents integration, the data transfer should also work if you have the correct webhook setup.
Notes:
If you're mapping hidden fields, the fields must also be set to Active.
The mapping will also work if you're collecting the Ticket Buyer information only.
Auto-Generated Data Mapping
Aside from mapping the order form fields, you can also map auto-generated data from the attendee's order, such as the order number, ticket number, ticket name, QR code, and tracking link used.
Updating Fields in Accelevents
Collect Both Ticket Buyer and Holder Information Setting
When the ticket holder order form field answers are updated in the order, it will also update in Marketo. Clicking the "Update" button in the Ticket Holder Information pop-up will trigger the update in Marketo.
Collect Ticket Buyer Information Only Setting
If you're collecting the ticket buyer information only, clicking the update button in the Ticket Buyer Information will not update the information in Marketo.
The information must be present in both the ticket buyer and holder fields, and the update button must be clicked in the holder information for it to update in Marketo.
If you're not seeing the fields in the holder information, you may need to activate those fields in the ticket holder settings, just like in Step 2, then when you're done, turn on the "Collect ticket buyer information only" toggle again.
Default Record Creation and Updating Rules
Rules For New Registrations in Accelevents
1. New Record Creation Rules
A new record is created if no record has the same email address as the ticket holder.
All mapped fields will be included in the new record.
The new record will be added as a marketing activity member.
A record will not be created for the ticket buyer if the ticket buyer differs from the ticket holder.
2. Updating Existing Contact Rules
An existing record is updated if the record has the same email address as the ticket holder.
The updated record will be added as a marketing activity member.
If the ticket buyer already has a record in Marketo, the record will not be updated with the ticket buyer's information.
Fields that will be updated
The name will not be updated in the existing Marketo record.
Other mapped order form fields will be updated (e.g., Job Title, Organization, custom fields)
The existing data in Marketo will be replaced with the new data.
The Marketo field will be blank if the attendee leaves the field blank during registration.
Mapped auto-generated fields will be updated (e.g., Order ID, Ticket Type, Ticket ID, Tracking Link, Barcode ID)
The existing data in Marketo will be replaced with the new data.
The Marketo field will be blank if the fields are unused during registration (e.g., tracking link, discount count, access code).
Rules For Updating Registrations in Accelevents
Note: If only BUYER data is collected, the information that would carry over to Marketo is the data from the BUYER information. This will only update in Marketo after the update button is clicked in the HOLDER information.
Changes in order form answers will replace the data in the Marketo record.
If the name and email are changed in the order, the Marketo record name and email will be replaced with the new information.
If the email is changed in the order, it will not create a new contact record for that new email.
The Marketo field will also be blank if an order form field is left blank in the update.
It will update if the attendee makes the changes in My Tickets.
It will update if the update button is clicked for the ticket holder, even if no changes are made.
It will not update the auto-generated fields (if the attendee has multiple tickets)
Rules For Updating the HubSpot Contact After Importing to Accelevents
The order in Accelevents will not be updated if you have set up a 2-way integration.