Accelevents and Marketo Field Mapping
Aside from exporting or importing the attendee's name and email address in the Accelevents-Marketo integration, you can also include other order form fields in the data transfer by adding the fields to the mapping configuration.
Important Notes:
If you have multiple events, you'll need to set the mapping for each event.
We can only map to Marketo fields in text or number format. It will not work if the Marketo field is a picklist, dropdown, checkbox, etc.
Mapping should carry over to duplicated events and events created through event templates.
If you still need to integrate, follow the steps in this article to set up the Integration to Export Event Data from Accelevents Into Marketo.
Step 1: Map the Accelevents and Marketo Fields
Once the Accelevents-Marketo integration is enabled, you can click the Configure button from Settings > Integrations in your admin console to get to the Configure Marketo Mapping menu.
By default, only the attendee's name and email are the fields included in the data transfer. To include more information in the data transfer, you must specify which Accelevents fields should be synced with Marketo fields.
Click Add a New Mapping
Select the Accelevents field on the left column
Select the Marketo field on the right column
Click Save when you're done adding all the field mapping.
The Accelevents Fields dropdown will show all the order form fields, even custom fields. The Marketo Properties dropdown will show all the fields available in Marketo.
If you can't find a matching Marketo field for the Accelevents field (e.g., disclaimer or social media links), select any field that is most applicable or create a new property / field in Marketo.
Important Note: We can only map to Marketo fields in text or number format. It will not work if the Marketo field is a picklist, dropdown, checkbox, etc.
Step 2: Include the Order Form Fields for the Ticket Holder
The next step to ensure that the data transfer will work is to enable the order form fields for the ticket holder.
Go to Registration > Order Form
Enable Collect both Ticket Buyer and Ticket Holder Information
Go to the Ticket Holder tab
Enable the toggles for Include and Require for the fields included in the mapping.
Once you have everything in place, you can test if the mappings are working by registering for the event. If you have a Marketo to Accelevents integration, the data transfer should also work if you have the correct webhook setup.
Note: Mapping should carry over to duplicated events and events created through event templates
Auto-Generated Data Mapping
Aside from mapping the order form fields, you can also map auto-generated data from the attendee's order, such as the order number, ticket number, ticket name, QR code, and tracking link used.
