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Export Auto-Generated Accelevents Fields to Marketo

Import the attendee's Ticket Number, Magic Link, Discount Code, Barcode ID and more to Marketo

Joanne avatar
Written by Joanne
Updated this week

Map Auto-Generated Data from Accelevents to Marketo

With the Accelevents to Marketo integration, you can include order information in the data transfer aside from the attendee's basic information through mapping, such as the attendee's ticket name, ticket number, magic link and more.

In this article, you'll learn which auto-generated data from the Accelevents order can be exported to Marketo through mapping.

Before proceeding, please ensure you already know how to map fields in the Marketo Configure menu.

Learn How to Map Accelevents and Marketo Fields

What Are Auto-Generated Accelevents Data?

When an order is created, there are numerous information included in the order aside from the information you collect from attendees. These auto-generated information can be used as a way to filter your attendees depending on what you want to know like how many attendees registered using a tracking link or a discount code, or perhaps get the attendee's individual data like their unique magic link. If you look at the downloadable Registration Data Report, you will find all these auto-generated information about the order.

Auto-Generated Accelevents Data That Can Be Exported to Marketo

Not all data in the Registration Data Report can be exported to Marketo. In Settings > Integrations, open the Marketo Configure menu. You can search for the auto-generated data fields from the Accelevents dropdown and map them to your custom Marketo fields.

Notes:

  • Since these are auto-generated fields, you don't need to create Accelevents order form fields for these. You will only need to create the fields in Marketo.

  • If an auto-generated data field is mapped to a dropdown / picklist Marketo field and the attendee's auto-generated data (e.g. ticket type = Free Admission) does not match any of the values in Marketo, the record will still be created in Marketo, but none of the other mapped fields will populate in Marketo.

Accelevents Field Name

Data

Order ID

This is the order number in Accelevents.

This should be mapped to a number field in Marketo.

Note: If registrations are originating from Marketo, the Order ID will populate in Marketo if they are mapped.

Ticket ID

This field will show the ticket number.

This should be mapped to a number field in Marketo.

Note: If registrations are originating from Marketo, the Ticket ID will populate in Marketo if they are mapped.

Ticket Type

This is the Ticket Name in Accelevents.

This should be mapped to a text field in Marketo.

Note: If registrations are originating from Marketo, the Ticket Type will populate in Marketo if they are mapped.

Event Name

This is the name of the event the attendee is registered to.

This should be mapped to a text field in Marketo.

Barcode ID

This is the Attendee QR Code. It will appear as an alpha-numeric code.

This should be mapped to a text field in Marketo.

Notes:

  • The QR image will not show in Marketo. Instead, the QR code will be converted to a Barcode ID and you can use a 3rd party application like QRBatch to convert the Barcode IDs to QR images.

  • If registrations are originating from Marketo, the Barcode ID will populate in Marketo if they are mapped.

Magic Link

This is the attendee's unique magic link.

This should be mapped to a text or URL field in Marketo.

Note: If registrations are originating from Marketo, the Magic Link will populate in Marketo if they are mapped.

Tracking Link

This is the tracking link name. This field will populate if a tracking was used to purchase the ticket.

This should be mapped to a text field in Marketo.

Ticket Status

This is the ticket status. This field will populate, indicating the status of the order.

This should be mapped to a text field in Marketo.

These are the ticket status values:

  • paid

  • unpaid

  • complimentary

  • refunded

  • partially refunded

  • partially paid

  • canceled

Coupon Code

This is the discount code. This field will populate if a discount code was used to purchase a ticket.

This should be mapped to a text field in Marketo.

Access Code

This is the access code. This field will populate if an access code is used to unhide the purchased ticket.

This should be mapped to a text field in Marketo.

Limited Display Link

This is the limited display code. This field will populate if the limited display link is used to unhide the purchased ticket.

This should be mapped to a text field in Marketo.

Paid Amount

This is the paid amount. This field will populate the amount paid at the time of ticket purchase.

This should be mapped to a text or number field in Marketo.

Note: The Marketo field should also update if payments or refund are applied.

UTM Fields

  • UTM Campaign

  • UTM Content

  • UTM Medium

  • UTM Source

  • UTM Term

  • UTM Referrer

These are the parameters in a UTM Tracking link. This field will populate the values in the UTM Link.

This should be mapped to a text field in Marketo.

Learn More About UTM Links

Test the Auto-Generated Mapping

After mapping the auto-generated fields, sign up for the event. You may need to register with tracking links, UTM links, discount codes, access codes if you want to test these too. Check the contact in Marketo to see if the data auto-populated for the fields you added.

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