Getting more data from your attendees has never been more important. With our built-in Marketo integration, you can start gaining insights from your attendees way before the event starts.

Note: This integration is only available for Scale, Professional, Enterprise, and White Label accounts.

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Accessing Accelevents registrations in Marketo

Mapping your default and custom question fields to Marketo

Integrating Marketo

  • Log in with either your organization or white label account (accessed from the bottom left corner of any event page connected to an Organizer Profile)

  • Go to the Integrations tab

  • Select Configure under Marketo

  • A pop-up window will appear. Log in to your Marketo account from this page by clicking on New authentication:

  • After logging in to your Marketo account, enter the following details from your Marketo Admin tab:

  • API endpoint domain can be found under the Admin > Web Services tab inside the REST API box in your Marketo account. Make sure you do not include the tail end /rest or /identity part.

  • In your Marketo account, head over to the LaunchPoint tab, then select the service you intend to use and select View Details.

  • Client ID and Client Secret will be found in the pop up:

  • Navigate back to Accelevents and enter these details in the pop-up box, then click Create.

  • Click Next on the following page:

  • You will get the screen with the public code for when you choose to export Marketo data into Accelevents, copy that code in case you would like to use this feature, then select Finish.

  • After this, the Marketo dialogue box should disappear and you should see a green Enable Button under Marketo.

  • Click to enable, once you do this, the button will turn red:

  • If you want to redo the whole process to use a different Marketo account or a different Marketo Service ID, click on the edit button and go through the process one more time.

  • To delete this integration with your Marketo account, click on the trash icon in the upper right and click Confirm:

Mapping default questions and custom question fields

  • To map the order form question fields you set up with Accelevents registration form, go to Settings > Integrations > Scroll down and click the Marketo button:

Important: To properly map questions from your order form to Marketo, make sure to enable the question on both the Ticket Holder order form and the Ticket Buyer order form:

  • Once you are satisfied with the question fields on the order form, go back to Settings > Integrations > Marketo:

  • The left-hand side list will be Accelevents fields, and the right side list will be the Marketo fields click on Add a new Mapping to select more question fields to pair with Marketo. You can always delete a mapped question by selecting the small trash button right next to the field pair.

When you are done mapping, don't forget to click Save.

Note: If you're adding the Disclaimer responses to the mapping, the Marketo Property should be Description.

Accessing Accelevents Attendees in Marketo

Once you're done integrating, a folder in Marketo will be created wherein all the registered attendees will be added.

  • Login to Marketo

  • select Marketing Activities

  • Click the Program_Events folder

  • Select the event

  • Click Members

The Members tab will show a list of attendee information that has been copied from Accelevents to Marketo.

Frequently Asked Questions

Can I add custom fields from Marketo?

  • Yes, it's the same as mapping the default question fields, make sure to enable the custom question field on both ticket buyer and ticket holder order forms.

Will this be linked to all events I have on the Organizer profile?

  • Yes, as long as the events are under the same organizer profile.

Will attendees who registered before the integration be carried over to Marketo?

  • No

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