Apply a Discount Code at the End of the Checkout Process
Discount codes are a great way to promote your event or offer exclusivity to your VIPs. Check out our instructions below to learn how to use discount codes in the Accelevents platform.
Important Notes:
A discount code is considered to be used if applied upon checkout and the transaction goes through. If the buyer abandons the checkout process and has already applied the discount code, that code will be available again when the ticket reservation time expires (default is 10 minutes)
If Uses is limited to 1, and it's applied, but the transaction did not go through, the discount code cannot be used again until the ticket reservation expires. (default is 10 minutes).
If Uses Per User is limited to 1, that code can only be used once per buyer email address. If they have already purchased using the discount code and try to enter the code again, it will allow them to apply it, but at the end of checkout, they will get an error message that it has reached its maximum limit. The transaction will not go through with the code.
If the discount code has been used and the order is deleted (not just canceled), the code can be used again.
You can no longer change the discount amount or percentage in the settings if the code has been used.
Create a Discount Code
Go to Registrations > Discount & Access Codes in your admin console.
Click + Create New Code
Select Discount Code
Select the ticket types and add-ons to which the code applies. Click Next.
Name your Discount Code (must be one word, no spaces, no special characters)
Choose whether to give an exact amount discount or a percentage discount.
In Uses, select how many times the code can be used in the event
In Uses Per User, select how many times an individual buyer can use the code (based on email address)
In Applicable to, select whether the discount will apply per ticket or order (donation not included)
Select the dates and times for which you would like the code to apply
Click Create
Discount Code Restrictions
In the setting you can choose how many times the discount code be used as a whole and per user. You can also choose whether the discount code will apply for the entire order, or it will apply per ticket. To know exactly what setting you need to apply based on your goals, review each restriction option and test them before sharing the codes to registrants.
Number of Uses
Uses
| This is the number of times the code can be used to purchase tickets.
If set to Unlimited, anyone can use the code multiple times.
If set to Limited, anyone can use the code multiple times until the use capacity is reached.
If set to Limited and Per Ticket, the discount will apply to each ticket in the order given that it's still covered by the number of uses (e.g. Uses is 2, in the order there are 3 tickets, the discount will apply to only 2 tickets) |
Uses Per User
| This is the number of times the code can be used by an individual buyer (based on email address) to purchase tickets.
If set to Unlimited, the buyer with the same email address can use the code multiple times to purchase tickets.
If set to Limited (e.g., 1), the buyer with the same email address can use the code only once.
If set to Limited and Per Ticket, the discount will apply to each ticket in the order given that it's still covered by the number of uses (e.g. Uses is 2, in the order there are 3 tickets, the discount will apply to only 2 tickets) |
Examples for Uses and Uses Per User
If you have a specific goal about how many times the discount code can be used, you can check the possible scenario below. Note that these are not dependent yet on how many tickets are in the order, or if the discount is is an amount or a percentage.
Possible Scenarios | Setup |
I want anyone to endlessly use this code until our early bird offer expires | 
And make sure that the discount code end date is on the date you want to expire your early bird offer |
I will give this discount code to only 1 person, and they can use it only once per order or ticket. | 
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I want to offer a discount up to 100 orders or tickets, and it doesn't matter if they buy multiple times.
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I want to offer a discount to everyone, but they can only use it the first order / ticket. |  |
I have a VIP list of 10, I want to offer all of them a discount for their first order / ticket. |  |
I'm giving sponsors a discount for 2 orders or tickets and anyone from their team can claim the discount. |  |
Give a Discount For the Whole Order
When you choose Per Order, the total discounted amount may differ depending on your amount or percentage settings.
°/• If the discount is a percentage, then the whole order will get a percentage discount. In this example, they purchased 3 tickets, and they got all the tickets at a 50% discount.
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💰 If the discount is an amount, then the amount will be deducted from the order. In this example, they purchased 2 tickets, and got a $50 discount.
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Give a Discount Per Ticket
When you choose Per Ticket, the total discounted amount may differ depending on your amount or percentage settings, and the uses settings. It can still apply for the whole order if you have unlimited uses, and it can apply to some tickets in the order if you have limited uses.
°/• If the discount is a percentage, and has unlimited use, then each ticket will get a percentage discount. In this example, they purchased 3 tickets, and they got all the tickets at a 50% discount.
 |  |
°/• 🚫 If the discount is a percentage, and has limited use, then the percentage will apply only to what the uses can cover. In this example, a 100% discount is given to a user for the first 2 tickets they purchase. In the order, they selected 3 tickets, and the discount only applied for 2.
 | 
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💰 If the discount is an amount and has unlimited use, then each ticket will get a discount amount. In this example, they purchase 3 tickets, and each ticket gets a $100 discount.
 |  |
💰 🚫 If the discount is an amount and has limited use, then the discount amount will apply only to what the uses can cover. In this example, the $100 discount is given to a user for the first 2 tickets they purchase. In the order, they selected 3 tickets, and the discount amount only applied for 2.
 | 
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Examples That Factor in The Other Restrictions
Scenario 1:
One unique discount code per company
Each code can be used 2 times by the company
Multiple employees from the company can each use the code in their own separate orders.
The discount will apply to the whole order.
Since it can only be used 2 times, then this code can only be used for 2 orders, and the discount will apply to all tickets in the order.
So if employee 1 purchases 100 tickets - they will get a discount.
When employee 2 purchases another batch - all the tickets will be discounted in the order.
If anyone else tries to use that discount code, it won't work anymore because employee 1 and 2 have used it up.
Note that employee 1 can use this code 2 times, so if you don't want employee 1 to use it all up, then add a 1 Uses Per User limit, so employee 2 can use the code for the second order.
Scenario 2:
The company is allowed to have 2 free tickets
Anyone from the company can claim the 2 tickets
Whoever claims it is entitled to 1 free ticket only
Since this can be used 2 times only, it will be used by 2 employees and the discount will apply to only 1 ticket.
After employee 1 uses it for 1 ticket, they cannot go back to use the code again.
After employee 2 uses it for 1 ticket, they cannot go back to use the code again.
Employee 3 cannot use it because it's all used up by employee 1 and 2.
Scenario 3
The company is allowed to have 5 free tickets
Anyone from the company can claim the 5 tickets
If they don't claim all 5 in 1 order, they can come back and get more to complete the 5 and the 100% discount will still apply
Since the discount is for 5 tickets, the succeeding won't be discounted. Since it's unlimited uses per user, then anyone can use the discount code multiple times, but the discount will only apply for the first 5 tickets.
3rd Party Validation
This feature will work if you're using HubSpot or Salesforce Integration
The 3rd Party Validation feature allows you to give a special group of contacts in HubSpot an automatic discount. Instead of making them type in a discount code, the system will check if they are a part of that special group and automatically give them the discount if they are. To make this work, you'll need HubSpot integrated with Accelevents. Validation must be set up in Accelevents and HubSpot to give the discount, such as if the ticket holder's email address is in your HubSpot account and if there is a value in their contact record that identifies them as part of the special group.
Share the Discount Code
You can share the code itself that registrants can apply during check out, or you can share a discount code link that automatically applies the code, so users won't need to type it in.
Click the 3 dot menu on the code while in the Discount Code tab
Click Copy Code or Copy Link
Test the Discount Code
In the registration page, select a ticket that is associated the discount code, enter all the information and in the last part of the registration (checkout), you'll see the field where the discount code can be added. After adding it, click Apply, the discounted amount should reflect in the Order Summary.
Identify Which Discount Code Was Used
In the Orders tab, there is a column for Discount Code. The Registration Data report should also have a column for discount codes.
Upload Discount Codes
If you have a list of discount codes, you can upload them through a CSV file instead of adding them individually. Add all the codes in 1 column, 1 code in each row with Coupon Code as the column label.
Include Discount Codes in the Limited Display Link
If you want a discount code to automatically apply when a ticket is purchased through a limited display link, you can select a discount code in the limited display settings.
The LDL you copy will now have a discount code, and when the registrants gets to the last step in the registration, the discount code will be automatically applied.
Note: In the LDL settings, you can only apply 1 discount code. If you want to apply a different discount code to the same LDL, you can copy the LDL with discount code and just replace the existing discount code with a different one.