Our tracking link feature for event ticketing lets you use trackable links when selling your tickets. You can use different links for different channels or assign different links to different team members to see which channel or team member sells the most tickets. You can even give tracking links to your affiliates!
The links let you track the number of visits to the page and number of tickets sold using the tracking link.
Creating a Tracking Link
In your admin console, go to Registration > Tracking Links
Click Create New Link
Enter the name you would like to use for your tracking link, and click Create
Include your new tracking link in an email, on your website, or your social media channels, or send it to sales affiliates to track the number of tickets and dollars generated by that channel!
When someone visits or buys a ticket using your tracking link, you can see those numbers in your Tracking Link tab.
Notes:
The number of visits is the total number of times the page has been visited (not unique visits).
Registrations from the Simple Registration widget can be tracked through tracking links.
Adding UTM Codes to Your Tracking Links
If you want to segment the tracking links further, you can add more parameters by adding UTM codes to your tracking links.
UTM stands for Urchin Tracking Module. A UTM code is a portion of text added to the end of the URL that enables you to track visits to that URL. This is useful when you’re testing what promotion methods work best and tracking the performance of certain content pieces.
For example, you create a tracking link that will be sent through Facebook, but you'll post several times with different content (video, contest, blog, etc.). So instead of creating several tracking links to track those different contents, you can customize a UTM code for each post that goes out to track the traffic as a whole and segmented.
These are the other types of UTM parameters you can create:
Campaign
Source
Medium
Term
Content
It would look something like this:
Create a UTM Code
You don’t need to be a coding wizard to create a UTM code. The Google UTM generator syncs nicely with Google Analytics. Just enter the needed information, and Google spits out a ready-to-use URL.
Access the Google UTM generator page
Paste in your tracking link in the Website URL field
Fill out the rest of the fields
Copy the generated URL with UTM codes at the bottom
Note: iOS 17 and macOS Sonoma will prevent the usage of UTM parameters and our platform's tracking links when Safari's Private Browsing mode is used. This restriction results from the Link Tracking Protection feature implemented by Apple. Chrome users remain unaffected by this change. Click here for more information.
Tracking Registrations from the Ticket Widget
If you're using the Ticket Widget to register attendees, you can track registrations from this widget by looking at the Registration Data Report's UTM Referrer column. This will show you the page URL where the widget is embedded.
Note: If your event is connected to Square (payment processor), your event landing page will open in a new tab for registrants to complete their transactions, even if they selected free tickets from the widget. These registrations are not tracked through the UTM Referrer column in the report.