Map Auto-Generated Data from Accelevents to Marketo
With the Accelevents to Marketo integration, you can include order information in the data transfer aside from the attendee's basic information.
In this article, you'll learn how to export auto-generated data from Accelevents, such as the order number, ticket name, ticket number, ticket status, attendee QR code, discount and access codes, paid amount, and the tracking link used to purchase the ticket by mapping these fields in the Marketo Integration.
Auto-Generated Accelevents Data
In the Configure Marketo Mapping menu in Settings > Integrations > Marketo > Configure, you can search for the auto-generated data fields from the Accelevents dropdown.
Accelevents Field Name | Data |
Order ID | This is the order number in Accelevents.
This should be mapped to a number field in Marketo. |
Ticket ID | This field will show the ticket number.
This should be mapped to a number field in Marketo. |
Ticket Type | This is the Ticket Name in Accelevents.
This should be mapped to a text field in Marketo. |
Barcode ID | This is the Attendee QR Code. It will appear as an alpha-numeric code.
This should be mapped to a text field in Marketo. |
Tracking Link | This is the tracking link name. This field will populate if a tracking was used to purchase the ticket.
This should be mapped to a text field in Marketo. |
Ticket Status | This is the ticket status. This field will populate, indicating the status of the order.
This should be mapped to a text field in Marketo. |
Coupon Code | This is the discount code. This field will populate if a discount code was used to purchase a ticket.
This should be mapped to a text field in Marketo. |
Access Code | This is the access code. This field will populate if an access code is used to unhide the purchased ticket.
This should be mapped to a text field in Marketo. |
Paid Amount | This is the paid amount. This field will populate the amount paid at the time of ticket purchase.
This should be mapped to a text or number field in Marketo. |
Step 1: Create Marketo Properties (fields)
You'll need to create matching properties in Marketo so that the data will land on the designated field.
Log in to Marketo
Go to Admin
Click Field Management
Click New Custom Field
Step 2: Map the fields
After you create the property fields in Marketo, you can refresh your admin console to see the properties from the dropdown. Select the matching fields, then click Save.
Test the Auto-Generated Mapping
Sign up for the event using a tracking link, access, and discount code. Check the attendee's profile in Marketo to see if the data auto-populated for the fields you added.
Note: The QR image will not show in Marketo. Instead, the QR code will be converted to a Barcode ID.
Ticket Name Update
If a ticket exchange is done, the ticket name in Marketo will only update if a "push" is done. To push the new ticket name in Marketo, you'll need to do at least one of these actions:
Check in the attendee
Open the ticket holder information and click update
