The Magic Link Email
The magic link email is an email you can send to attendees if they need help logging in to the event. All they need to do is click the link from the email, and then it will automatically log them into the event. It is also sent automatically to those who register an hour before your event opens. Attendees can also send this email to themselves.
How Does it Work?
When attendees click the magic link, they will automatically be logged in to the event. It won't require them to create or enter a password. If the event isn't open, they will still be logged in and redirected to the landing page.
What happens when the attendee clicks the magic link?
If the event is open, they will automatically be logged in and redirected to the virtual event hub.
If the event is not yet open, they will automatically be logged in and redirected to the landing page.
If the post-event access has ended, they will be redirected to the event landing page, but it will not automatically log them in.
If they click the link from their mobile device and have the attendee app installed, they will automatically be logged in to the app.
You'll know that the attendee is logged in if their name and profile photo (if they had added any) appear on the upper right corner of the screen.
Will the link in the magic link email work every time you click it?
The magic link email sent by event admins will not expire. It will work when clicked anytime before the end of the post-event access period, and it can be clicked multiple times on a different device or browser.
The magic link emails attendees request through the landing page and attendee app are one-time use.
The magic link emails attendees request by clicking an expired magic link can work multiple times up to 7 days.
Why use the magic link instead of logging in directly from the landing page?
When attendees try to log in from the landing page, they will be required to enter a password, and if they don't have one yet, they will be asked to create one. This process can be long, so we made it easier with just one click.
Since they are clicking from their inbox, we can verify that the person clicking it is the person who owns the email address, and that process will bypass the password creation steps.
Can attendees send a magic link to themselves?
Yes, and there are a couple of ways to do it.
From the landing page, they can click the login or sign-in button. After they enter their email address and click continue, they should see the option to send the magic link. This is a one-time-use magic link, but they can re-click the magic link in the email to resend a new one-time-use magic link.
From the order confirmation email, they can click the magic link or join event button again when it expires. This will open a new tab where they can click the Resend Magic Link button. The new link will work multiple times for up to 7 days.
If they access the direct link to the virtual event hub and enter their email address, they can click the button to send a magic link if they have no password yet. The link will work multiple times for up to 7 days.
If they use the attendee app, they will see the Send Magic Link button after entering their email address and clicking Continue. This is a one-time use magic link, but they can always resend a new one from the app.
What if the Magic Link doesn't work in the app?
Use a 4-digit code instead of the magic link for the attendee app
The magic link email requested through the app has a 4-digit code that attendees can use if the magic link isn't working. They can click "Enter code" from the app and use the code found in the magic link email.
Is the Magic Link available in the Order Confirmation?
Yes, it appears at the top calendar invite. If the event is added to the calendar through that invite, the link will be saved in the location field. This is a one-time use magic link, but if you click again, it will prompt the user to resend a new magic link.
If the add to calendar button is clicked from the email body, the magic link will be added to the description field.
Are there other links or buttons that work like the magic link?
The Join Event button in the order confirmation email works like a magic link, making it easier for attendees to enter the event. However, this works only the first time it's clicked. The next time they click it, they will get a pop-up to resend a magic link.
Send a Magic Link to an Attendee
Go to Attendees > Orders in your admin console
Search for the attendee
Click the 3-dot menu under the Actions tab (not the one on top)
Click Send Magic Link
The email would look something like this:
Note: The Magic Link email cannot be edited.
Send the Magic Link to All Attendees
If you want to send the magic link to all attendees, click the Send Magic Links to All Attendees button at the top right of the Orders tab.
Send the Magic Link Through an Engage, Order Confirmation or Reminder Email
To send a custom email with a Magic Link, create it through Engage Emails, Order Confirmation, or Reminder Emails, and add the Magic Link merge tag. This allows you to choose your recipients based on registration status or ticket type, and schedule when the email will be sent. The Magic Link in these emails expires after 7 days.
Resend, Copy, and Expire the Magic Link in Attendee Analytics
In the Attendee Analytics tab, you can also send the magic link to the attendee.
Go to Attendee Analytics
Click the 3-dot menu
Select Manage Magic Link
After sending the magic link, you will see the other options to copy and expire the link.
Expiring the magic link means that any existing magic links in the attendee's inbox will no longer work. This also includes the join button in the order confirmation email. If you have previously exported the magic link (e.g., downloaded report or integration mapping), these links will no longer work.
If you check the box to generate a new magic link and copy it to my clipboard, the new and working magic link will be automatically sent to the attendee's email inbox.
Download the Magic Links in Check In Attendees
To download a CSV file with all the attendee magic links, download the Ticket Holder Data report.
This report is in Analytics, Orders, and Check In Attendees.
Summary of How and Where Magic Links Can Be Generated and Their Validity
Magic Link Source | Email Sample / Link Source | Always Magic |
The Magic Link from the Ticket Holder Data report |  |
|
The Magic Link sent or copied from Attendee Analytics | 
|
|
The Magic Link email is sent by the admin through the admin console |  |
|
The Magic Link is requested by clicking the expired magic links in the order confirmation |  |
|
The Magic Link is requested through the pop-up when trying to log in through the direct link to the virtual event hub | |
|
The Magic Link in the Engage email |  | Magic for 7 days |
The Magic Link is requested through the following
|  | One time use |
The Magic Link is requested through the attendee app. This email has a 4-digit code. |  | One time use |
The Magic Link in the order confirmation email's top calendar invite and Join Event button. The same applied to the Joiin Event button in the reminder email. | 
| One time use |
Frequently Asked Questions
What happens if they forward their magic link to someone else?
The other person will automatically log in under the link owner's profile.
We do not advise forwarding the link as this may cause issues when logging in, as the magic link is attendee-specific.
Can I send the magic link post-event?
Yes, you can, but attendees can only access the event landing page if the post-event access is over.
Can the magic link be requested through the Admin app?
Yes, it can! This feature will be available soon.
Can anyone with an Accelevents account get a magic link?
Yes, if you're on the Accelevents login page, enter your email address, click continue, then click Send Magic Link. The magic link from this page is valid only once, but you can always resend a new one.
