The Magic Link

A magic link makes it easier for your attendees to access your event!

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Written by Hydee
Updated this week

The Magic Link Email

The magic link email is an email you can send to attendees if they need help logging in to the event. It is also sent to those who register an hour before your event opens. All they need to do is click the link from the email, and then it will automatically log them into the event.

How Does it Work?

When attendees click the magic link, they will automatically be logged in to the event. It won't require them to create or enter a password. If the event isn't open, they will still be logged in and redirected to the landing page.

What happens when the attendee clicks the magic link?

  • If the event is open, they will automatically be logged in and redirected to the virtual event hub.

  • If the event is not yet open, they will automatically be logged in and redirected to the landing page.

  • You'll know that the attendee is logged in if their name and profile photo (if they had added any) appear on the upper right corner of the screen.

Will the link work every time you click it?

The link will only be "magic" once, so if they click it again, they will be notified that it has expired and to get another link.

Note: The Join Event button in the order confirmation email works exactly like a magic link, making it easier for attendees to enter the event.

Why use the magic link instead of logging in directly from the landing page?

When an attendee tries to log in from the landing page, they will be required to enter a password, and if they don't have one yet, they will be asked to create one. This process can be long, so we made it easier with just one click.

Since they are clicking from their inbox, we can verify that the person clicking it is the person who owns the email address, and that process will bypass the password creation steps.

Can attendees send a magic link to themselves?

Yes, and there are a couple of ways to do it. If they have previously clicked the magic link or the Join Event button from their inbox, they can click it again, and if they are not logged in, it will open a new tab where they click the Resend Magic Link button.

If they access the direct link to the virtual event hub and enter their email address, they will see the button to Send a Magic Link if they have no password yet.

The email will look something like this:

Send a Magic Link to an Attendee

  • Go to Attendees > Orders in your admin console

  • Search for the attendee

  • Click the 3-dot menu under the Actions tab (not the one on top)

  • Click Send Magic Link

The email would look something like this:

Send the Magic Link to All Attendees

If you want to send the magic link to all attendees, click the Send Magic Links to All Attendees button at the top right of the Orders tab.


Frequently Asked Questions

How many times can you resend the magic link?

  • There's no limit to how many times you can send the magic link.

Can I edit the email that they receive for the magic link?

  • No.

What happens if they click the link after the event?

  • The attendee will be redirected to the event landing page, but it will not automatically log them in.

What happens if they click the magic link again?

  • The attendee will be redirected to the event landing page, but it will not automatically log them in.

What happens if they forward their magic link to someone else?

  • If it's the first time the link is clicked, the other person will be automatically logged in under the profile of the link's owner.

  • We do not advise forwarding the link as this may cause issues when logging in, as the magic link is attendee-specific.

Can I send the magic link post-event?

  • Yes, you can, but attendees can only access the event landing page if the post-event access is over.

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