Accelevents to Marketo Integration

Getting more data from your attendees has never been more critical. With our built-in Marketo integration, you can have your event attendees automatically appear in Marketo.

When an attendee registers for the event, a new record will be created for that attendee or it will update an existing one with a matching email address. These attendees will be added as members in Program Events. Aside from the attendee first name, last name and email, other information can be included in the import such as their answers in the order form, such as job title and organization, and you can also include other auto-generated information about their order, such as the ticket name, order number, ticket number and more. The integration can also track whether the attendee has checked in to the event and if their ticket has been canceled or deleted. It can also track other activities done by the attendee such as joining a session, checking out a booth, posting a comment in the lobby feed and more.

This step will allow you to connect your Marketo account to Accelevents.

If you're not seeing the Integrations tab, you'll need to access your Enterprise or White Label Dashboard to see the Integrations tab. Click My Enterprise from the Organizer Portal to take you to your Enterprise or White Label Dashboard, where you should find the Integrations tab.

You can also access the direct Enterprise or White Label Dashboard URL to see the Integrations tab. The URL would look something like this:

3. Click New Authentication from the pop-up window to log in to your Marketo account.

4. A window within the pop-up will appear. You will need to enter the following details from your Marketo account:

5. Enter all the keys copied from your Marketo account to the pop-up in Accelevents, then click Create.

Please make sure there are no extra spaces, it will still accept it with extra space, but your integration will not work.

6. Click Next on the following page.

7. Click Finish.

8. After clicking Finish, return to the Integrations tab and wait for the integration to enable. The green button under Marketo will turn red once enabled and connected.

To make sure that attendees are imported to the correct destination in Marketo and that their status is updated when they check in or if the order is deleted, please follow the steps below.

The next steps below are for field mapping, other optional settings, and a way to edit or disconnect your integration.

By default, the attendee's Email, First Name, and Last Name are the fields that will be exported from Accelevents to Marketo. If you want to include other order form answers to the data transfer, you can map those fields in the Configure Marketo Mapping menu.

Aside from mapping the order form fields, you can also map auto-generated data from the attendee's order, such as the order number, ticket name, ticket number, tracking link, and QR code.

By default, this feature is already enabled. You can track various activities such as checking in to the event, bookmarking sessions, participating in polls, etc. in Marketo.

If you want to edit the existing integration, click Edit from the integrations page, and it will take you back to the step where it asks you to click "New Authentication" (step 3).

If you want to uninstall the integration, click the red Disable button, then click the 3 dot menu in the Marketo tile on the integrations page within Accelevents, then click Uninstall. Once it's disconnected, you can connect a Marketo account from scratch.

If you don't want a specific event integrated with Marketo, open the admin console for that event, navigate to Settings > Integrations, and turn off the toggle next to Marketo.

If changes are done in the order in Accelevents, will it update in Marketo?

If changes are done in the record in Marketo, will it update in Accelevents?

If they register twice for the event, will they be added to Marketo twice?