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Managing your Accelevents Data in HubSpot: Marketing Event
Managing your Accelevents Data in HubSpot: Marketing Event
If you've set up your HubSpot integration using the Marketing Event option, this article covers how to find and manage your marketing event!
Whitney Harriss avatar
Written by Whitney Harriss
Updated yesterday

After integrating your HubSpot account with Accelevents, your attendees should be automatically added to your HubSpot account. In this article, you'll learn where to find those attendees in HubSpot if you configured your integration to a Marketing Event.

You'll also learn how to see other information about what activities the attendee has done, such as registering for the event, checking in to the event, registering for a session, visiting a booth, responding to polls, and posting a question about the event.

If you still need to integrate, follow the steps in this article to set up the Integration to Export Event Data from Accelevents Into HubSpot.

If you chose to send your contacts to Marketing Event in HubSpot during the integration, here's how to access those contacts in HubSpot:

Locate Attendees in HubSpot - Marketing Event

1. Go to Marketing Events in HubSpot

Log in to the HubSpot account you used to set up the integration. Click Contacts from the top main menu, and select Contacts from the dropdown. Then, click the dropdown from Contacts below the main menu. Select Marketing Events from the dropdown.

2. Look for the Event

After clicking Marketing Events, you will see your full list of marketing events. When a registrant purchases a ticket post-integration, it will create a Marketing Event if one doesn't already exist for that event.

The Marketing Event name will automatically be titled after the name of your event. If my event's name in Accelevents were "Demo Virtual Event," the Marketing Event would be labeled "Demo Virtual Event" as well.

When the registrant purchases a ticket, their contact information is automatically added to the marketing event, increasing the number of "REGISTRATIONS" for that event.

When the registrant enters the Accelevents Virtual Event Hub ("Checks In" to the event), that contact will be automatically added to your marketing event, increasing the number of "ATTENDEES."

If the registration is deleted or refunded in Accelevents, that will be reflected in the marketing event and increase the number of "CANCELLATIONS."

3. Click the event to see the list of attendees added to HubSpot

Click the event name, then click the number under registered to see the attendees' email addresses. Then click the email address to open their contact record.

You can click on any attendee's contact record to view their information. If you added mapping during the integration, such as phone number, company name, job title, etc., you should see that information in their record. If you're not seeing the mapped fields, click Actions > View All Properties.

On the search field, type in the property name. You can click Add to your view to easily see the field when viewing a contact.


  • If any changes are made to the contact record in HubSpot, it will not update the order in Accelevents. However, if changes are made in the order in Accelevents, it will update the data in HubSpot.

  • If the registrant buys another ticket under the same email address, the existing contact record in HubSpot will be updated.

Attendee Event Activity Logs in HubSpot

Once an attendee registers for the event post-integration setup, HubSpot will log some activities the attendee does in the event, such as:

  • Register for the event

  • Register for a session

  • Check in to the event

  • Enter a session

  • Watch the replay of the session

  • Post a question in the Q&A section

  • Respond to a poll

  • Visit an expo booth

  • Download a file from the booth

  • Click the CTA button in the booth

  • Chat in the booth

To see this information in HubSpot, open the attendee's contact record, then click Activities from the timeline area. Remove the filters to see all the activities.

By default, these activities are being tracked in HubSpot. However, if you don't want to track this information, you can turn them off in the admin console through Settings > Integrations > HubSpot Configure button.

If you set up your HubSpot Integration as a Static List rather than a Marketing Event, click here.

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