Leave the Attendee's Name and Email Blank

Ticket buyers may not know who they will bring to the event during registration, or the attendees may not have an email address. So, instead of filling out the attendee information with the buyer's information, they can leave the name and email fields blank. Once the buyer has that information, they can update it through their account's My Tickets section, or the event admin can update it.

Important Notes:

This feature does not work with all integrations yet. For now, contact/lead records can be created in HubSpot and Salesforce if the email field is blank. For others, like Marketo, contacts will not be created if these fields are blank.
Activity Logs for contacts/leads with blank emails are currently not populating in HubSpot, Salesforce, and Marketo.
Attendees without email addresses cannot login to the event or the attendee app. Admins cannot make an exception for this.

Disable the Requirement for the Ticket Holder's Name and Email

Go to Registration > Order Form > Settings
Enable Collect both ticket buyer and ticket holder information
Go to Ticket Holder and click edit on the First Name field
Select Settings
Unselect all the ticket types from the Field required for: dropdown
Select all the ticket types from the Field optional for: dropdown
Click Save
Repeat the steps for Last Name and Email

Register Without The Ticket Holder's Name and Email

When you reach the third step in the registration to enter the ticket holders' information, you will notice that the name and email fields are no longer required (there is no red asterisk).

Note: The First Name and Last Name fields will be required if the email address is filled.

If Add Ons are included in the purchase and the attendee names and emails are blank, you will still be asked to assign the add-ons based on the tickets bought.

Guest of the Ticket Buyer in the Orders tab

In the Orders tab, you'll see that the attendee name will be "Guest of [Buyer Name] if the attendee has an incomplete name and email address. If the complete name is present, the attendee's name will show in the order.

Add the Name and Email in My Registrations

If you allow your registrants to edit their registration information, the buyer can log in to their account, access My Registrations, and add the information there. If only the name is left blank for the attendee, they can log in to their account using their email to update their name and other information.

Click Here to Learn More How to Change the Order Information as a Registrant After Purchasing a Ticket

Send Reminder Emails to Buyers with Incomplete Email Address in the Order

To ensure that your attendee information is complete before your event starts, you can send reminder emails to buyers with incomplete email addresses in their order to let them know that they need to update this information. In the recipients section of the reminder email, choose Registrants with no email address on file.

Learn More About Sending Reminder Emails

Check In Behavior for "Guest Of" Attendees

For a virtual event, attendees without email addresses won't be able to log in to the event. The email address is their identifier so it must be present when they are logging in.

For an in-person event, attendees without names or email addresses can be checked in by event admins and staff through the admin console, staff portal and admin app. They can also check in on their own through the kiosk.

They will not be required to update their name and email address, but if you require them, team members can input the information in the app's check in page before checking them in. If attendees are using the kiosk, you can enable the Confirm Page in the kiosk and make sure that during check in, the holder and email fields are set to required so that attendees cannot skip them. Note that the Kiosk Confirm Page will only show in the kiosk if you're also printing badges as this page is used to confirm what will be printed in the badge.

After they are checked in, their QR code will now work for session check in, peer to peer scanning and exhibitor lead scanning.

	Attendees with Complete Name Without Email Address	Attendees With Incomplete Name Without Email Address
Kiosk	Their name is searchable, however when they click their name, in the check in page they will see "Guest of Buyer" instead of their name. They can scan the QR code and in the check in page they will "Guest of Buyer" instead of their name.	Their partial name is not searchable. Guests of the buyer are searchable, n the check in page they will see "Guest of Buyer" instead of their partial name. They can scan the QR code and in the check in page they will "Guest of Buyer" instead of their partial name.
Admin Check In Page in the App	Their name is not searchable. Guest of Buyer is also not searchable. If you search the buyer name, you will get the result "Guest of Buyer" The check in page will show "Guest of Buyer" instead of their name. When you click Edit Details, you will see the attendee's name. QR can be used to check in.	Their partial name is not searchable. Guest of Buyer is also not searchable. If you search the buyer name, you will get the result "Guest of Buyer" The check in page will show "Guest of Buyer" instead of their name. When you click Edit Details, you will see the attendee's partial name. QR can be used to check in.
Virtual Event Hub	They cannot enter without an email address	They cannot enter without an email address
Attendee App	They cannot enter without an email address	They cannot enter without an email address
Check In Attendees in the Admin Console	They are searchable only by buyer's name Attendee name search will not return any data They can be checked in by the team member	They are searchable only by buyer's name "Guest of" search will not return any data They can be checked in by the team member
Check in Attendees in the Staff Portal	They are searchable only by buyer's name Attendee name search will not return any data They can be checked in by the team member	They are searchable only by buyer's name "Guest of" search will not return any data They can be checked in by the team member

Note: We are improving the search behavior for attendees with names only. Stay tuned for updates.

Create HubSpot Contacts for Guests of the Ticket Buyer

If you're importing attendees from Accelevents to HubSpot, contact records can be created for attendees without email addresses. To make this work, ensure that you choose "Static List" in your integration settings, the Ticket ID is mapped, and the toggle to Create a new contact when the ticket holder's email address is updated in the order is enabled.

When the attendee's email address is added to Accelevents, it will also update in HubSpot.

Click Here to Learn More About Overriding the HubSpot Contact Creation Rules

Create Salesforce Contacts or Leads for Guests of the Ticket Buyer

If you're importing attendees from Accelevents to Salesforce, contact or lead records can be created for attendees without email addresses.

To make this work, ensure that the Ticket ID is mapped for the contact / lead and the campaign member and the toggle to Create a new contact or lead when the ticket holder's email address is updated in the order is enabled.

Notes:

If the attendee email is blank, it will create a Salesforce record.
If the attendee's last name and email are blank, it will create a Salesforce record with the attendee's first name and the buyer's last name.
If the attendee's first name and email are blank, it will not create a Salesforce record.
When updates are done to the order, the created Salesforce record will update too.
If the first name, last name, and email were left blank during registration, and the first name and last name are updated after registration, no new Salesforce record will be created; it will only trigger a creation when the email address is added. We're improving this behavior. Stay tuned for updates.

Click Here to Learn More About Overriding the Salesforce Contact or Lead Creation Rules

"Guest Of" Feature - Blank Attendee Name and Email During Registration