Getting more data from your attendees has never been more critical. With our built-in HubSpot integration, you can add contacts/attendees from your Accelevents account and have the data automatically appear in HubSpot.

Note: This integration is only available for Scale, Professional, Enterprise, and White Label accounts.

There are three key parts to setting up the HubSpot integration:

  1. Configuring the Integration in Accelevents

  2. Mapping Default and Custom Question Fields

  3. Configure the Hubspot Marketing Event Integration (not required - available only if you have a HubSpot Enterprise Plan)

Configuring the Integration in Accelevents

  1. Log in with either your organization or white label account. (can be accessed from the bottom left corner of any event page connected to an Organizer Profile)

  2. Go to the Integrations tab and click Configure under the HubSpot logo.

  3. Once you click the Configure button, it will ask you for authentication (this is required to push data to your integration).

    • Click on New Authentication

    • Name the authentication, then click Save.

    • On the next screen, you can choose the HubSpot account you want to connect to and click Choose Account.

  4. Choose where you want to send your event contacts via the dropdown. It will default to select Marketing Event, but you can also choose Static List. A "Marketing Event" is a new way to track all your on- and offline marketing events in one place - read more about how to use them in HubSpot's Knowledge Base. A "Static List" creates a simple contact list in your HubSpot account.

  5. If the new authorization is successful, click on Next. If there are any errors, feel free to refresh and try again. You will always be able to re-configure.

  6. After you click Next, you will see a HubSpot to Accelevents Public URL or Webhook URL. Copy that URL and paste it somewhere to use later if you need to set up a webhook. Click Finish.

7. After clicking Finish, the button under HubSpot will turn green - click on Enable to finalize the integration.

  • You can always click the green button again to disable this integration. When you do, the button will turn red.

  • If you want to redo the process and map additional fields, click on the edit icon.

  • To link a different HubSpot account or reset everything, click on the trash icon to confirm deleting the configuration.

Mapping Default and Custom Question Fields

By default, the attendee's Email, First Name, and Last Name are the fields that will be exported from Accelevents to HubSpot.

If you want to add new mappings beyond the defaults, go to Settings > Integrations > Configure Hubspot. You'll see two lists there - one for Accelevents Fields and one for HubSpot Properties. You can set what you'd like for each field with the Add a new Mapping button.

To correctly map questions from your order form to HubSpot, make sure to enable the question on both the Ticket Holder order form and the Ticket Buyer order form:


  • If you add custom fields in your order form, they should also appear in the mapping. Just refresh if it doesn't show.

  • If you're adding the Disclaimer responses to the mapping, select any HubSpot Property that is most applicable (e.g., Membership Notes)

Configure the Hubspot Marketing Event Integration

On a separate tab, log in to your HubSpot account.

  • Click Settings (gear icon)

  • Select Tracking & Analytics > Attribution.

  • Enable Attended marketing event

  • Enable Registered for marketing event.

  • Click Save.

Note: If this option is not available, you may need to manually enable your HubSpot settings. Click here for more instructions on adding the marketing events object to your HubSpot account.

Once you've finished building this integration, check out our articles on managing your attendee data in HubSpot. If you configured this integration as a Static List, click here. If you configured this integration as a Marketing Event, click here.

Did this answer your question?