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Configure Integration to Export Event Data Into HubSpot
Configure Integration to Export Event Data Into HubSpot

You can connect your account to HubSpot through this new integration!

Whitney Harriss avatar
Written by Whitney Harriss
Updated over a week ago

Accelevents to HubSpot Integration

Getting more data from your attendees has never been more critical. With our built-in HubSpot integration, you can add contacts/attendees from your Accelevents account and have the data automatically appear in HubSpot.

Note: This integration is only available for Scale/Business, Professional, Enterprise, and White Label accounts.

Connect the Integration

  1. Go to your Organizer Portal by clicking the Manage Organization found on the bottom left corner of any event admin console.

  2. Go to the Integrations tab and click Connect under the HubSpot logo to begin.

    If you're not seeing the Integrations tab, you'll need to access your Enterprise or White Label Dashboard to see the Integrations tab. Click My Enterprise from the Organizer Portal to take you to your Enterprise or White Label Dashboard, where you should find the Integrations tab.

    You can also access the direct Enterprise or White Label Dashboard URL to see the Integrations tab. The URL would look something like this:

  3. Select the organizer you want to connect by clicking the circle next to the organizer's name. Then, click Connect Now.

  4. Another pop-up will appear where it will ask you for authentication. This is required to push data to your integration.

    • Click on New Authentication

    • Name the authentication, then click Create.

    • On the next pop-up, log in to your HubSpot account.

    • Choose the HubSpot account you want to connect to and click Choose Account.

5. Choose where you want to send your event contacts via the dropdown, then click Next.

  • A "Marketing Event" is a new way to track all your online and offline marketing events in one place - read more about how to use them in HubSpot's Knowledge Base. Choose this to track registered vs. attended easily to quickly see summary stats without creating additional reports.

  • A "Static List" creates a simple contact list in your HubSpot account. Choose this to create registered and attended lists for each event automatically.

6. Click Finish.

7. After clicking Finish, return to the Integrations tab and wait for the integration to enable. The green button under HubSpot will turn red once enabled and connected.

At this point, you're done setting up your integration, which will apply to all events under the organizer you integrated; all new registrations should be automatically added to your HubSpot account.

Learn how to find your attendees in HubSpot based on your configuration.

The next steps below are for field mapping, other optional settings, and a way to edit or disconnect your integration.

Map Order Form Questions

By default, the attendee's Email, First Name, and Last Name are the fields that will be exported from Accelevents to HubSpot. If you want other order form answers to be included in the data transfer, you can map those fields in the Configure HubSpot Mapping menu.

Important Note: We can only map to text, number, phone number, and dropdown HubSpot fields. It will not work if the HubSpot field is a date picker, radio button, checkbox, etc.

Other Optional Settings

Import Other Auto-Generated Information from the Attendee's Order

Aside from mapping the order form fields, you can also map auto-generated data from the attendee's order, such as the order number, ticket name, ticket number, tracking link, and QR code.

Automatically Create HubSpot Deals After Purchases Are Submitted

HubSpot deals can automatically be created when there's a new order in Accelevents. The deal can include line items, and you can map other fields like the order number, ticket numbers, and even the tracking link used for the purchase.

Override the HubSpot Contact Creation Rules

What's great about HubSpot is it does not allow you to create duplicate contacts based on the email address. With the Accelevents integration, we have a set of rules and conditions as to when a contact is created or updated and a couple of options to override those rules.

Configure the HubSpot Marketing Event Integration

On a separate tab, log in to your HubSpot account.

  • Click Settings (gear icon)

  • Select Tracking & Analytics > Attribution.

  • Enable Marketing event registered

  • Enable Marketing event attended

  • Click Save.

Note: If this option is unavailable, you may need to enable your HubSpot settings manually. Click here for more instructions on adding the marketing events object to your HubSpot account.

Edit the Integration

If you want to edit the existing integration, click Edit from the integrations page, and it will take you back to the step where it asks you to click "New Authentication" (step 4).

Disconnect the Integration

If you want to uninstall the integration, click the red Disable button, then click the 3 dot menu in the HubSpot tile on the integrations page within Accelevents, then click Uninstall. Once it's disconnected, you can connect a HubSpot account from scratch.

Note: If the integration is disconnected, the existing attendees/contacts will remain in your account. However, if any updates are done to the record, it will only reflect where the update is done.

Uninstall Accelevents from Your HubSpot Account

If you want to uninstall the Accelevents app from your HubSpot account:

  • Log in to HubSpot

  • Click the Marketplace icon in the main navigation bar

  • Click Connected apps under Manage

  • Click Actions on the Accelevents app

  • Click Uninstall

  • In the pop-up, type "uninstall" then click Uninstall

Note: It is not recommended to uninstall and reinstall the Accelevents app to fix integration issues. If you're encountering integration issues, you can disconnect and reconnect the integration.

Disable the Integration for a Specific Event

If you don't want a specific event integrated with HubSpot, open the admin console for that event, navigate to Settings > Integrations, and turn off the toggle next to HubSpot.


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