Reviewing your analytics can give you a better understanding of your audience's behavior. The results in your analytics can also determine what approach and adjustments you need to make for your next event.
Kinds of Analytics
Registration Analytics
When you access Analytics, you'll land on the Registration tab. There's a Download button where you can download various reports, such as registration data and, polls & Q&A data.
In the Event Ticketing section, you'll be able to see five different types of data:
Trailing 7-day traffic — displays the number of people that have visited your Landing Page in the past 7 days, past month, past 2 months, and past 3 months, with each dot corresponding to a specific day.
Net Sales — displays how your sales have been doing up until now. You can present it in hours, days, weeks, or months.
Event Date — displays when your event starts and when it ends.
Registrations (trailing 7 days) — displays how many registrations your event has had in the past week, organized from Monday to Sunday.
Sales by Ticket Type (Top 5) — displays the 5 most purchased ticket types of your event and indicates the number of tickets sold for each type.
The next section is for UTM Data Analysis. If ticket purchases were made using the UTMs campaign links, you would see the breakdown of the purchases here.
The Attendee Analysis shows you the number of people that checked in to your event; you can also view them by ticket type and a specific date.
At the bottom, you'll see a table for Recent Orders where you'll also find an option to search for the order number and buyer names.
Order # - the reference number assigned to that transaction
Buyer - the name of the buyer
QTY - number of tickets purchased
Price - the amount paid for that transaction
Refunded - the amount in case a refund is done
Date - the date and time when the buyer did the transaction
Payment - shows the payment status of the transaction
Sponsors Analytics
Next, we have the Sponsors tab — we're updating this feature. Currently, it only displays the number of sponsors present in your event, but in the future, you'll also have access to the total amount of clicks on a sponsor, the number of unique clicks, and the average amount of clicks per sponsor.
Exhibitors Analytics
On the Exhibitors tab, the general analytics for the booths within an event shows on top. It showcases the following:
Number of Exhibitors - total number of exhibitor booths in the event
Total Leads Collected - total number of leads collected in all exhibitor booths
Average Leads Per Exhibitor
Average Leads Per Sales Representative
Total Meetings Booked
There's a Download button under these numbers — that button downloads a CSV file containing the lead information collected from each booth.
Under it, you can find the analytics for individual booths:
This table contains the following parameters:
Exhibitor - the name of the booth.
Link Clicked - the number of times the attendee clicked documents inside the booth — counts for documents uploaded as an external link.
Views By Unique Users - the number of users that entered the booth at least once.
Document Download - the number of times the attendee downloaded documents inside the booth — counts for documents uploaded directly into the booth.
Unique Document Download — counts how many different documents were downloaded in a booth at least once. For example, if a booth had 3 documents, but attendees downloaded only the first 2, it would display '2'.
Leads Collected — the number of leads that a booth has collected. If you're wondering how leads work, you can read the article about lead generation for exhibitors.
Views - the number of times the attendees viewed the booth.
If you click on a specific booth, it'll display detailed analytics for that particular booth:
The Analytics tab displays the same information presented on the table with additional information (Total Chat Messages, Average Lead Rating, Meetings Booked, Product Views). There's a Download button that downloads the Exhibitor CSV for that particular booth that contains information about each user's interactions with the booth.
IMPORTANT NOTE: This CSV's last three columns, Total Time in Booth, Video Played, and Chat, are only displayed if the event has Gamification or Enhanced Gamification turned on.
On the Attendees tab, we have two other tabs — Visitor and Document Downloaded:
The Visitor tab displays the visits that the booth had during the event. The Document Downloaded tab displays which users downloaded documents in the booth. Both tabs also detail the times when those interactions took place.
The Polls and Q&A tabs will also have a summary and a download option.
Networking Analytics
Next, we have the Networking tab — at first glance, you'll see the number of total connections made, average connections per attendee, total meetings, and total matches. A feature is not released yet and displays a 'Coming Soon' message — Total Messages Sent.
There are two tabs inside Networking analytics: Networking Sessions and Connections.
On the Networking Sessions tab, you'll find a table containing this information:
Networking - networking sessions names
Members - total number of attendees that participated in the session
Matches - total number of matches that happened in that session
Connections Made - total number of connections made by attendees in the session. Click here to learn more about connecting with attendees.
If you click the Details button, a menu will open on the right, showing all the attendee matches in that session.
If you click the Download button, it will download a CSV file of all attendee matches for all networking sessions.
The Connections tab shows the attendees of the event. You'll find the following information:
Connections - number of connections made in the event
1:1 Meetings - number of meetings scheduled in the event
Meeting Requests Sent - number of meeting requests sent
Total Meeting Time - total duration spent on meetings in the event
Average Meeting Duration - average time spent on meetings in the event
When the Details button on an attendee is clicked, it will show a list of all attendees they've connected with in the event.
Lounges Analytics
On Lounges Analytics, you will find the following information:
Lounges - the name of the lounge
Attended - the number of attendees who joined the lounge
Photo Count - the number of photos uploaded
Video Count - the number of videos uploaded
Clicking on a lounge will give you more information, such as who joined and their actions, such as posting images or videos, duration inside the lounge, and how many times they visited it. You can download the Lounge Chat and the Discussion History as well.
Sessions Analytics
On the Sessions analytics menu, you'll find this information on top:
Total Number of Sessions
Number of Sessions
Average Attendees Per Session
Average Session Duration
Average Session Attendance
Average Recording View
The Download button under these numbers allows you to access two CSV files: Session Overview, containing details about the sessions, and Session + Attendee Comparison, displaying which sessions each attendee has attended.
Under the download button, you'll see a table with basic analytics for each session.
Session - the session's name.
Registered - the number of people who have registered for the session. This counts both pre-registrations and people who attended the session.
Attended - the number of people who have attended the session.
Duration - the session's duration.
Recording Views - the number of people who viewed the recording.
Avg Duration Attended - how much time attendees have watched the session, on average.
There's also a Download button on each session that you can click to get a CSV file containing information about each viewer's attendance.
When you click a session, it will open a menu with 4 sub-tabs for analytics, attendees, polls, and Q&A.
At the bottom of the Analytics tab, you'll see a line graph indicating which parts of the session had the most attendees for the live session and when they viewed the recording. There's also a button to download the graph and the session chat.
Gamification Analytics
The Gamification tab is also under development, so no information is displayed. You can click the Download Gamification Data button to download a CSV file containing information on each attendee's Gamification interactions, breaking their total points into categories.
Continuing Education Analytics
The Continuing Education Analytics will show you data on continuing education gamification challenge. It will show you a list of attendees participating in the challenge and their progress.
Note: This is available for Enterprise and White Label plans only.
The Download button will give you a summary report on the selected continuing education challenge.
The table below shows the following:
Attendee Name
Last Activity Date
Challenge
Progress
Download
The Progress column will show you the percentage of completed required actions they did for this challenge.
Example:
You have listed 3 one-hour-long sessions as part of your Continuing Education Challenge. You required attendees to watch at least 30 minutes per session.
Attendee 1 watched sessions 1 for 30 minutes, 2 for 45 minutes, and 3 for 1 hour. The Progress will be 100%
Attendee 2 watched sessions 1 for 10 minutes, 2 for 45 minutes, and 3 for 1 hour. The Progress will be 66%
Attendee 2 got 66% because they completed only 2/3 of the challenge.
The Download button for each attendee row will show you their progress % for each session.
In the previous example, we said that Attendee 2 completed only 2 out of 3 sessions. Session 1 from the screenshot above at 43.7% is the session the attendee could not complete. They needed 50% or more to complete it.
When you click an attendee, a Print Session Attendance button is available. It will download a PDF file. It will include the following:
Attendee Name
Continuing Education Challenge Name
Each Session Name associated with the Continuing Education Challenge
% of progress watched for each session.
Downloadable Reports
The last tab is Downloadable Reports. You can download several reports all at once. Select the reports you want to download, then click Download Selected.
You can also download reports on Polls and Q&A from here. Gathering this data is now easier as you can select multiple reports to download. You can use these reports to analyze and use valuable data from your event participants.
Mobile App Analytics
If you're using the Mobile App, analytics is also available. It will show the following information on the event:
Number of Attendees - total number of attendees that accessed the event via mobile app
Average Times App Opened - average times when all attendees accessed the event via mobile app
Average Time Spent - average time used by all attendees accessing the mobile app
Aside from the event level information, there is a table showing mobile app usage per individual attendee. It will show the attendee's name, their first app access, and last app access. When Details is clicked, a menu will slide in additional information: event role, total app access time, average time spent in the app, and last accessed duration.
Attendee Analytics
The Attendee Analytics tab will give you an overview of your attendees. It will show you their profile, ticket information, which sessions they joined, people they've connected to, their activity in expo booths, and other actions within the event.
Frequently Asked Questions
Will the data be captured if attendees view the recording after the event?
Yes