Reviewing your analytics can give you a better understanding of your audience's behavior. The results in your analytics can also determine what approach and adjustments you need to make for your next event.
We start with the Dashboard:
Here you'll be able to see some general analytics for your virtual event. The first one will be Total Registrations — this displays how many people have registered for your event:
Under that, you'll have an Event Ticketing section:
In this section, you'll be able to see five different types of data:
Trailing 7-day traffic — displays the number of people that have visited your Landing Page in the past 7 days, with each dot corresponding to a specific day.
Net Sales — displays how your sales have been doing up until now. You can present it in hours, days, weeks, or months.
Event Date — displays when your event starts and when it ends.
Registrations (trailing 7 days) — displays how many registrations your event has had in the past week, organized from Monday to Sunday.
Sales by Ticket Type (Top 5) — displays the 5 most purchased ticket types of your event and indicates the number of tickets sold for each type.
Let's move on to Analytics. Here you'll be able to see analytics for the following:
When you access Analytics, you'll first be in the Registration tab. The Event Ticketing section will show the same information displayed on your Dashboard. If you scroll down, you'll see a table for Recent Orders:
Order # - the reference number assigned to that transaction
Buyer - the name of the buyer
QTY - number of tickets purchased
Price - the amount paid for that transaction
Refunded - the amount in case a refund is done
Date - the date and time when the buyer did the transaction
Payment - shows the payment status of the transaction
There's also a search function that you can use to search for Order # or Buyer names.
You can also Download your Ticket Buyer, Ticket Holder, Registration, Add-on purchases, Cart Abandoned Registrants, Polls Data information on this tab, as well as data for your Q&A:
These CSV files will display the information available on your Recent Orders tab and the fields that attendees filled upon registration.
Next, we have the Sponsors tab — we're currently updating this feature. As of now, it only displays the number of sponsors present in your event, but in the future, you'll also have access to the total amount of clicks on a sponsor, the number of unique clicks, and the average amount of clicks per sponsor. Click here to learn more about sponsor analytics.
On the Exhibitors tab, the general analytics for the booths within an event shows on top. It showcases the following:
Number of Exhibitors - total number of exhibitor booths in the event
Total Leads Collected - total number of leads collected in all exhibitor booths
Average Leads Per Exhibitor
Average Leads Per Sales Representative
Total Meetings Booked
There's a Download button under these numbers — that button downloads a CSV file containing the lead information collected from each booth.
Under it, you can find the analytics for individual booths:
This table contains the following parameters:
Exhibitor - the name of the booth.
Link Clicked - the number of times that the attendee clicked documents inside the booth — counts for documents uploaded as an external link.
Views By Unique Users - the number of users that entered the booth at least once.
Document Download - the number of times the attendee downloaded documents inside the booth — counts for documents uploaded directly into the booth.
Unique Document Download — counts how many different documents were downloaded in a booth at least once. For example, if a booth had 3 documents, but attendees downloaded only the first 2, it would display '2'.
Leads Collected — the number of leads that a booth has collected. If you're wondering how leads work, you can read the article about lead generation for exhibitors.
Views - the number of times the attendees viewed the booth.
If you click on a specific booth, it'll display detailed analytics for that particular booth:
The Analytics tab displays the same information presented on the table with additional information (Total Chat Messages, Average Lead Rating, Meetings Booked, Product Views). There's a Download button that downloads the Exhibitor CSV for that particular booth that contains information about each user's interactions with the booth.
IMPORTANT NOTE: This CSV's last three columns, Total Time in Booth, Video Played, and Chat, are only displayed if the event has Gamification or Enhanced Gamification turned on.
On the Attendees tab, we have two other tabs — Visitor and Document Downloaded:
The Visitor tab displays the visits that the booth had during the event. The Document Downloaded tab displays which users downloaded documents in the booth. Both tabs also detail the times when those interactions took place.
The Polls and Q&A tabs will also have a summary and a download option.
Next, we have the Networking tab — at first glance, you'll be able to see the number of total connections made, average connections per attendee, total meetings, and total matches. A feature is not released yet and displays a 'Coming Soon' message — Total Messages Sent.
There are two tabs inside Networking analytics: Networking Sessions and Connections.
On the Networking Sessions tab, you'll find a table containing this information:
Networking - networking sessions names
Members - total number of attendees that participated in the session
Matches - total number of matches that happened in that session
Connections Made - total number of connections made by attendees in the session. Click here to learn more about connecting with attendees.
If you click the Details button, a menu will open on the right, showing all the attendee matches in that session.
If you click the Download button, it will download a CSV file of all attendee matches for all networking sessions.
The Connections tab shows the attendees of the event. You'll find the following information:
Connections - number of connections made in the event
1:1 Meetings - number of meetings scheduled in the event
Meeting Requests Sent - number of meeting requests sent
Total Meeting Time - total duration spent on meetings in the event
Average Meeting Duration - average time spent on meetings in the event
When the Details button on an attendee is clicked, it will show a list of all attendees they've connected with in the event.
On Lounges Analytics, you will find the following information:
Lounges - the name of the lounge
Attended - the number of attendees who joined the lounge
Photo Count - the number of photos uploaded
Video Count - the number of videos uploaded
Clicking on a lounge will give you more information such as who joined in as well as their actions such as posting images or videos, duration inside the lounge and how many times they visited the lounge. You can download the Lounge Chat and the Discussion History as well.
On the Sessions analytics menu, you'll find this information on top:
Total Number of Sessions
Number of Sessions
Average Attendees Per Session
Average Session Duration
Average Session Attendance
Average Recording View
The Download button under these numbers allows you to access two CSV files: Session Overview, containing details about the sessions, and Session + Attendee Comparison, displaying which sessions each attendee has attended.
Under the download button, you'll see a table with basic analytics for each session.
Session - the session's name.
Registered - how many people have registered for the session. This counts both pre-registrations and people who attended the session.
Attended - the number of people who have attended the session.
Duration - the session's duration.
Recording Views - the number of people who viewed the recording.
Avg Duration Attended - how much time attendees have watched the session, on average.
There's also a Download button on each session that you can click to get a CSV file containing information about each viewer's attendance.
The Gamification tab is also under development, so no information is displayed. You can click the Download Gamification Data button to download a CSV file containing information on each attendee's Gamification interactions, breaking down their total points into different categories.
Continuing Education Analytics
The Continuing Education Analytics will show you data on attendees on the continuing education gamification challenge. It will show you a list of attendees participating in the challenge and their progress.
Note: This is available for Enterprise and White Label plans only.
The Download button on top will give you a summary report on the selected continuing education challenge.
The table below will show the following:
Last Activity Date
The Progress column will show you the percentage of completed required actions they did for this challenge.
You have listed 3 sessions that are an hour long each as part of your Continuing Education Challenge. You require attendees to watch at least 30 minutes per session.
Attendee 1 watched session 1 for 30 minutes, session 2 for 45 minutes, and session 3 for 1 hour. The Progress will be 100%
Attendee 2 watched session 1 for 10 minutes, session 2 for 45 minutes, and session 3 for 1 hour. The Progress will be 66%
Attendee 2 got 66% because they completed only 2/3 of the challenge.
The Download button for each attendee row will show you their progress % for each session.
In the previous example, we said that Attendee 2 completed only 2 out of 3 sessions. Session 1 from the screenshot above at 43.7% is the session the attendee could not complete. They needed 50% or more to complete it.
The last tab is Downloadable Reports. You can download several reports all at once. Select the reports you want to download, then click Download Selected.
Additional Analytics for Higher Plans
If you're under a Scale Plan or higher, you should access additional analytics such as attendee and session analytics line graphs.
The attendee analytics will give you an overview of who your attendees are. It will show you their profile, ticket information, and which sessions they joined.
The session analytics line graph will indicate which parts of the session had the most attendees for the live session and when they viewed the recording.
Frequently Asked Questions
Will the data be captured if attendees view the recording after the event?