Reviewing your analytics can give you a better understanding of your audience's behavior. The results in your analytics can also determine what approach and adjustments you need to do on your next event.
We start off with the Dashboard:
Here you'll be able to see some general analytics for your virtual event. The first one will be Total Registrations — this displays how many people have registered for your event:
Under that you'll have an Event Ticketing section:
In this section you'll be able to see five different types of data:
Trailing 7-day traffic — displays the number of people that have visited your Landing Page in the past 7 days, with each dot corresponding to a certain day.
Net Sales — displays how your sales have been doing up until now. You can present it in hours, days, weeks, or months.
Event Date — displays when your event starts and when it ends.
Registrations (trailing 7 days) — displays how many registrations your event has had in the past week, organized from Monday to Sunday.
Sales by Ticket Type (Top 5) — displays the 5 most purchased ticket types of your event, and it indicates the number of tickets that have been sold for each type.
Let's move on to Analytics, here you'll be able to see analytics for the following:
When you access Analytics, you'll first be in the Registration tab. It'll show the same information that's displayed on your Dashboard — the Event Ticketing section. If you scroll down, you'll see a table for Recent Orders:
Order # - the reference number assigned to that transaction
Buyer - the name of the buyer
QTY - number of tickets purchased
Price - the amount paid for that transaction
Refunded - the amount in case a refund is done
Date - the date and time when the transaction was done
Payment - shows the payment status of the transaction
On top of that, there's also a search function that you can use to search for Order # or Buyer names.
You can also Download your Ticket Buyer, Ticket Holder, Add-on purchases, Cart Abandoned Registrants, Polls Data information on this tab, as well as data for your Q and A:
These are CSV files that will display the information available on your Recent Orders tab, as well as the fields that were filled by attendees upon registration.
Next, we have the Sponsors tab — we're currently updating this feature. As of now, it only displays the number of sponsors that are present in your event, but in the future, you'll also have access to the total amount of clicks on a sponsor, the number of unique clicks, and also the average amount of clicks per sponsor. Click here to learn more about sponsor analytics.
On the Exhibitors tab, the general analytics for the booths within an event are presented on the top. It showcases the following:
Number of Exhibitors - total number of exhibitor booths in the event
Total Leads Collected - total number of leads collected in all exhibitor booths
Average Leads Per Exhibitor
Average Leads Per Sales Representative
Total Meetings Booked
There's a Download button under these numbers — that button downloads a CSV file containing the lead information collected from each booth.
Under it, you can find the analytics for individual booths:
This table contains the following parameters:
Exhibitor - the name of the booth.
Link Clicked - the number of times that documents inside the booth were clicked on — counts for documents that were uploaded as an external link.
Views By Unique Users - the number of users that entered the booth at least once.
Document Download - the number of times that documents inside the booth were downloaded — counts for documents that were uploaded directly into the booth.
Unique Document Download — counts how many different documents were downloaded in a booth at least once. For example, if a booth had 3 documents but only the first two were downloaded by its visitors, it would display '2'.
Leads Collected — the number of leads that a booth has collected. If you're wondering how leads work, you can read the article about lead generation for exhibitors.
Views - the number of times the booth has been viewed.
If you click on a specific booth, it'll display specific analytics for that particular booth:
The first tab is Analytics. This displays the same information that's presented on the table. However, there's a Download button that downloads the Exhibitor CSV for that particular booth. This is a CSV that contains information about the interactions that each user had with the booth.
IMPORTANT NOTE: currently, this CSV's last three columns, namely Total Time in Booth, Video Played, and Chat, are only displayed if the event has Gamification or Enhanced Gamification turned on.
On the Attendees tab, we have two other tabs — Visitor and Document Downloaded:
The Visitor tab displays the visits that the booth had during the event. The Document Downloaded tab displays which users downloaded documents in the booth. Both tabs also detail the times when those interactions took place.
Tabs for Polls and Q&A are also available, but these features haven't been released yet, so a 'Coming Soon' message is displayed as a placeholder.
Next, we have the Networking tab — at first glance, you'll be able to see the number of the total engages made and total matches, as well as the average of engages made per user. A feature is not released yet and displays a 'Coming Soon' message — Total Messages Sent:
There are two tabs inside Networking analytics: Networking and Meet Ups. The Networking tab is not finished yet, so it displays a 'Coming Soon' message.
On the Meet Up tab, you'll find a table containing this information:
Networking - networking sessions names
Members - total number of attendees that participated in the session
Matches - total number of matches that happened in that session
Connections Made - total number of connections made by attendees in the session. Click here to learn more about connecting with attendees.
There's also a download button on this tab — the CSV obtained through this button displays information on the matches that were made on the event's networking sessions.
On the Lounges Analytics, you will find the following information:
Lounges - the name of the lounge
Attended - the number of attendees who joined the lounge
Photo Count - the number of photos uploaded
Video Count - the number of videos uploaded
Clicking on a lounge will give you more information such as who joined in as well as their actions such as posting images or videos, duration inside the lounge and how many times they visited the lounge. The Lounge Chat and the Attendees' list may be downloaded as well.
On the Sessions analytics menu, you'll find this information on top:
Number of Sessions
Average Attendees Per Session
Average Session Duration
Average Session Attendance
The Download button under these numbers allows you to access two CSV files: Session Overview, containing details about the sessions, and Session + Attendee Comparison, displaying which sessions each attendee has attended.
Under the download button, a table containing the event's sessions can be found:
This displays six analytics regarding sessions:
Session - the session's name.
Registered - how many people have registered for the session. This counts both pre-registrations and people who attended the session.
Attended - the number of people who have attended the session.
Duration - the session's duration.
Recording Views - the number of people who viewed the recording.
Avg Duration Attended - how much time attendees have watched the session, on average.
There's also a Download button on each tab that can be clicked in order to get a CSV file that contains information about each viewer's attendance.
The Gamification tab is also under development, so no information is displayed, but there's a Download Gamification Data button that transfers a CSV file containing information on each attendee's Gamification interactions, breaking down their total points into different categories.
The last tab is Downloadable Reports. You can download several reports all at once. Select the reports you want to download then click Download Selected.
Additional Analytics for Higher Plans
If you're under a Scale Plan or higher, you should have access to additional analytics such as attendee analytics and session analytics line graph.
The attendee analytics will give you an overview of who your attendees are. It will show you their profile, ticket information, and which sessions they joined.
The session analytics line graph will indicate which parts of the session had the most attendees both for the live session and when they view the recording.
Frequently Asked Questions
Will the data be captured if attendees view the recording after the event?