We start off with the Dashboard menu:
Here you'll be able to see some general analytics for your virtual event. The first one will be Total Registrations — this displays how many people have registered for your event:
Under that you'll have an Event Ticketing section:
In this section you'll be able to see five different types of data:
- Trailing 7 day traffic — displays the amount of people that have visited your Landing Page in the past 7 days, with each dot corresponding to a certain day.
- Net Sales — displays how your sales have been doing up until now. You can present it by hours, days, weeks or months.
- Event Date — displays when your event starts and when it ends.
- Registrations (trailing 7 days) — displays how many registrations your event has had in the past week, organized from Monday to Sunday.
- Sales by Ticket Type (Top 5) — displays the 5 most purchased ticket types of your event, and it indicates the number of tickets that have been sold for each type.
Let's move on to the Analytics menu, here you'll be able to see analytics for the following:
When you access Analytics, you'll first be in the Registration tab. It'll show the same information that's displayed on your Dashboard — the Event Ticketing section. If you scroll down, you'll see a table for Recent Orders:
- Order # - the reference number assigned to that transaction
- Buyer - name of the buyer
- QTY - number of tickets purchased
- Price - amount paid for that transaction
- Refunded - amount in case a refund is done
- Date - date and time when the transaction was done
- Payment - shows the payment status of the transaction
On top of that there's also a search function that you can use to search for Order # or Buyer names.
You can also Download your Ticket Buyer and Ticket Holder information on this tab, as well as data for your Add-on purchases:
These are CSV files that will display the information available on your Recent Orders tab, as well as the fields that were filled by attendees upon registration.
Next we have the Sponsors tab — we're currently updating this feature. As of now, it only displays the number of sponsors that are present in your event, but in the future you'll also have access to the total amount of clicks on a sponsor, the amount of unique clicks and also the average amount of clicks per sponsor:
On the Exhibitors tab, the general analytics for the booths within an event are presented on the top. It showcases the following:
- Number of Exhibitors - total number of exhibitor booths in the event
- Total Leads Collected - total number of leads collected in all exhibitor booths
- Average Leads Per Exhibitor
- Average Leads Per Sales Representative
- Total meetings booked
There's a Download button under these numbers — that button downloads a CSV file containing the lead information collected from each booth.
Under it, you can find the analytics for individual booths:
This table contains the following parameters:
- Exhibitor - the name of the booth.
- Link Clicked - the number of times that documents inside the booth were clicked on — counts for documents that were uploaded as an external link.
- Views By Unique Users - the number of users that entered the booth at least once.
- Document Download - the number of times that documents inside the booth were downloaded — counts for documents that were uploaded directly into the booth.
- Unique Document Download — counts how many different documents were downloaded in a booth at least once. For example, if a booth had 3 documents but only the first two were downloaded by its visitors, it would display '2'.
- Leads Collected — the amount of leads that a booth has collected. If you're wondering how leads work, you can read the article about lead generation for exhibitors.
If you click on a specific booth, it'll display specific analytics for that particular booth:
The first tab is Analytics. This displays the same information that's presented on the table. However, there's a Download button that downloads the Exhibitor CSV for that particular booth. This is a CSV that contains information about the interactions that each user had with the booth.
IMPORTANT NOTE: currently, this CSV's last three columns, namely Total Time in Booth, Video Played and Chat, are only displayed if the event has Gamification or Enhanced Gamification turned on.
On the Attendees tab, we have two other tabs — Visitor and Document Downloaded:
The Visitor tab displays the visits that the booth had during the event. The Document Downloaded tab displays which users downloaded documents in the booth. Both tabs also detail the times when those interactions took place.
Tabs for Polls and Q&A are also available, but these features haven't been released yet, so a 'Coming Soon' message is displayed as a placeholder.
Next we have the Networking tab — at first glance you'll be able to see the number of total engages made and total matches, as well as the average of engages made per users. Two features are not released yet and display a 'Coming Soon' message — Total Messages Sent and Total Meetings:
There are two tabs inside Networking analytics: Lounges and Meet Ups. The Lounges tab is not finished yet, so it displays a 'Coming Soon' message. A download button is already available though — this downloads information of every user that participated in Lounges during the event. However, it doesn't display which lounges the user attended, as this is a feature that's still under development.
On the Meet Ups tab, you'll find a table containing this information:
- Meet Ups - networking sessions names
- Members - total number of attendees that participated in the session
- Matches - total number of matches that happened in that session
- Connections Made - total number of connections made by attendees in the session. Click here to learn more about connecting with attendees.
There's also a download button on this tab — the CSV obtained through this button displays information on the matches that were made on the event's networking sessions.
On the Sessions analytics menu, you'll find this information on top:
- Number of Sessions
- Average Attendees Per Session
- Average Session Duration
- Average Session Attendance
The Download button under these numbers allows you to access two CSV files: Session Overview, containing details about the sessions, and Session + Attendee Comparison, displaying which sessions each attendee has attended.
Under the download button, a table containing the event's sessions can be found:
This displays five analytics regarding sessions:
- Session - the session's name.
- Registered - how many people have registered for the session. This counts both pre-registrations and people who attended the session.
- Attended - the number of people who have attended the session.
- Duration - the session's duration.
- Avg Duration Attended - how much time attendees have watched the session, on average.
There's also a Download button on each tab that can be clicked in order to get a CSV file that contains information about each viewer's attendance.
The last tab is Gamification. It's also under development, so no information is displayed, but there's a Download Gamification Data button that transfers a CSV file containing information on each attendee's Gamification interactions, breaking down their total points into different categories.