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How Do I Sell Sponsorships for an Event?
How Do I Sell Sponsorships for an Event?

Learn how to highlight your sponsors and see sample sponsorship packages

Ariane avatar
Written by Ariane
Updated this week

In general, sponsorship for events is a largely untapped market, but as the scope of the event world changes, the opportunities for sponsorships are also shifting.

There are a number of places where sponsors can be highlighted when using Accelevents, whether it be an in-person, virtual, or hybrid event.

Areas for sponsor placement

Event Landing Page

  • Event description area - you can add the logos of featured sponsors to the description area so that attendees can see them right away.

  • Sponsor tab - have all the sponsors listed on this page.

Virtual Event Hub

  • Carousel - you can add a sponsor's carousel image to appear in the carousel and be able to set how long it can be seen in the carousel.

  • Feed / Lobby Feed - you can post your sponsor's logo, message, or content and add links to that post.

  • Sponsor tab - have all the sponsors listed on this page.

  • Call to Action button - you can add a featured sponsor logo in the left side navigation, and when clicked, the attendee will be redirected to a specified URL (e.g., sponsor's website)

  • Lobby and Expo Banner - you can add the sponsor's logo in the banner area, which can be seen in the Lobby and Expo area of the virtual event hub. There's also a feature that will allow you to add a recorded or live video broadcast to the banner.

  • Welcome Message and Video - you can add the sponsor logo or video and other info to appear as a pop-up when someone logs in the first time to your virtual event hub.

  • Session Sponsor - add a sponsoring company to a session; the sponsor logo will appear at the top of the chat area, and the sponsoring companies tab below the broadcast.

  • Pre-Session Image or Video - add an image or video with your sponsor's branding that will appear before the session starts.

  • Iframe - if you're not using iframe inside the session for closed captioning, you can use it to flash sponsor banners.

  • Networking - add a sponsoring company to a networking session; the logo will appear in the networking description area.

  • Gamification - create challenges that drive attendee engagement and get rewards from the sponsoring company.

  • Chat, Polls, and Q&A - are other interactive opportunities to add to a sponsored session or an exhibitor booth.

  • Push Notifications - send push notifications about your sponsors that attendees will see wherever they are in the virtual event hub.

  • Expo Area / Exhibitor booth - you can add your sponsors as exhibitors so they may have an exhibitor booth that allows them to add a video recording, live streaming, downloadable content, and live chat with attendees. You can adjust the booth size, change the booth's order, and add a premium flag to the booth.

  • Featured Exhibitor - enabling this setting to a sponsor that is also an exhibitor will place their booth at the topmost area of the Expo page.

  • Custom Tab - add a virtual event hub navigation custom tab or lobby custom tab. You can fill it with content for your sponsor.


  • Order Confirmation Email - you can add the sponsor's logo to the confirmation email that attendees receive when they register and buy a ticket.

  • Disclaimer - add the sponsor's logo to the disclaimer message before completing a ticket purchase.

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